2023 Data & Revenue
Management (DARM) Conference

2022 Sessions

Tuesday, August 9th

Revenue Management Advanced Revenue Management Marketing Data Executive Think Tank Studio
7:45 - 9:30 AM Registration, Vendor Hall, and Tennessee Sunrise Breakfast Opens
8:30 - 9:00 AM Morning Motivation with Amber Hurdle: "Championship Teams: The Secret to Winning the Game of Business"
9:00 - 10:00 AM Welcome and Introductions with 2022 DARM Emcees Tim Cafferty and Jim Olin (Reunited!) and General Session with John Suzuki: "The Secret Equalizer"
10:00 - 10:45 AM State of the Vacation Rental Industry: Leisure Short - Term Rental Performance and Predictive Indicators with Jason Sprenkle, CEO, Key Data
10:45 - 11:15 AM Mezzanine Bakery and Bevs: Conference Season Kick-Off Meet and Greet Networking Break Sponsored by Red Sky Travel Insurance
11:15 - 11:55 AM Rate Strategy and Communication in Today’s Travel Landscape with Mike Bohmer, Head of Revenue Management, Vacasa Comp-Based Pricing Algorithms with Tim Speicher, CEO, Buoy Five Data-Driven Strategies to Power Your Email Marketing with Mark Bastin, Hannah Dylewski, and Britt Benson-Greer, RealTech 2023 Outlook: Scale Your Vacation Rental Business with Purpose and Precision with Mariah Howard-Porath, AirDNA Show Me the Money: Five Steps to Take When Preparing Your Company to Sell with Daniel Benavides, Sandman Savrann PLLC; Jacobie Olin, President, C2G Advisors Think Tank: Franchise Models in the Vacation Rental Industry with Steve Caron, CEO, iTrip; Lukas Krause, CEO, SkyRun ; Steve Schwab, CEO, Casago
11:55 - 1:00 PM Lunch Sponsored by Streamline, LSI and RevMax and "Fireside Chat" with Expedia Group's Vivek Bhogaraju, GM, Revenue Performance Solutions, Lodging & Vacation Rental
1:00 - 2:00 PM 4th Annual DARM Tech Battleground: Vacation Rental Industry’s Shark Tank
2:15 - 2:55 PM Revenue Management beyond Dynamic Pricing with Eduardo Mandri, Cofounder and CEO, Angel Host Portfolio - Level Revenue Management: The Pickup Approach with John de Roulet , Wheelhouse, and Andrew Kitchell, CEO, Wheelhouse Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload with Paul Hanak, ICND, and Brandon Sauls, CEO, ICND Tightening the Relationship between Property Data, Guest Experiences, and Profit with Jeremy Gall, CEO, Breezeway Executing an Exit Strategy or Preparing for a Pull-Back: Guide to Navigating the Current Market with Ben Edwards, President, Weatherby Consulting Think Tank: How Is Consolidation in the Vacation Rental Affecting Destinations? with Miller Hawkins, Booe Realty; Claire Reiswerg, President, Sand ‘N Sea; Leslie Becker, Founder and Broker, Smith Mountain Lake Properties; Scott Seay, CEO, VTrips; David Krauss, CEO, Rent Responsibly, and Moderated by Amy Hinote
2:55 - 3:25 PM Ice Cream Break Sponsored by Red Sky Travel Insurance
3:25 - 4:05 PM How to Build a Revenue Management Strategy with John de Roulet, Wheelhouse Vrbo Trends and Property Listing Optimization with Jordan Locke, Partner Revenue Performance Manager, Vacation Rentals, Vrbo Evaluating Online Marketing Performance and Making Rapid Adjustments with Conrad O’Connell, Founder and CEO, BuildUp Bookings Setting Up Your Key Data Dashboard for Each Department with Jason Sprenkle, CEO, Key Data Using In-Property Technology to Improve Guest, Owner, Management Company, and Employee Experience with Suneel Goud, VP, GuestView Guide Think Tank: Risk Mitigation and Changes in the Travel Insurance Industry with Laird Sager, CEO, Red Sky; Brady Stump, CEO, Rental Guardian; Tony Santilli, National Accounts Director, Generali Global Assistance; and Moderated by Annie Holcombe
4:15 - 5:15 PM 2022 DARM Keynote Discussion with Spencer Rascoff, Co-Founder, Zillow and Pacaso―Vacation Rental Industry Investment: The Widening Intersection of Real Estate and Short-Term Rentals

Wednesday, August 10th

Revenue Management Advanced Revenue Management Marketing Data Executive Think Tank Studio
8:00 - 9:30 AM Music City Recovery Breakfast and Vendor Hall Open
8:30 - 9:20 AM Recap with Tim and Jim and General Session―Is Business Booming, Hitting a Speed Bump, or Bottoming Out? Data Trends to Drive Decisions for 2023 and Beyond with AirDNA's VP of Research, Jamie Lane
9:25 - 10:30 AM General Session―When the Winds Shift: Optimizing Stay Restrictions to Boost Revenue with PriceLabs Founder and CEO Anurag Verma
10:00 - 10:30 AM Mezzanine In-Case-You-Stayed-Out-Too-Late-And-Missed-Breakfast Networking Break Sponsored by Jurny
10:30 - 11:10 AM Managing the True Source of Your Revenue: Your Homeowners with Heather Brown, StayLuxe; Matt Durrette, Cozi; Kelley McElfresh, Casiola; and moderated by Valerie Clagett, Rented Current Travel Trends & How Airbnb is Adapting to Them with Julia Herrington, Airbnb Are We Pricing Repeat Guests Out of Our Markets? Prioritizing Repeat Stays with Tyann Marcink, Queen of Guest Experience, Touch Stay, Cohost of The Guest Cast podcast, and Founder, Missouri Haus and Branson Family Retreats Leverage Competitive Intelligence and Industry Data for Profit with David Angotti, Cofounder, StaySense The Truth about Scale: An In-Depth Look at Which Components of a STR Business Benefit from Scale with Steve Schwab, CEO, Casago Think Tank: Inside Inhabit — What Does the VR Tech Stack Look Like in 2023 and Beyond? with Lynell Gordon, LSI; Desiree Garcia, RevMax; Amber Trzinski, Bluetent; Tifany Butterfield, Streamline; Jessica Singer, LiveRez; Chris Savino, Lynnbrook; Brady Stump, Inhabit; and Moderated by Lino Maldonado, BeHome247
11:20 - 12:00 PM Let’s Get Serious About Revenue Management with Jeff Breece and Ryan Saylor, Beyond What Is Changing in the OTA/Distribution Landscape with Cameron Felton, Evolve; Sarah Franzen, Natural Retreats; Emily Pattillo, Highgate; Cidalia Pinto Coelho, Awaze/Novasol; and Mike Bohmer, Vacasa Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue with Travis Wilburn, CEO, Stay Charlottesville How to Use Data to Ignite Your Inventory Growth Success with Brooke Pfautz, CEO, Vintory Long-Term Value Building for Executives: Building Value in Your Business to Accomplish Long-Term Goals and Exit Strategies with Tracey Gillespie, Wells Fargo Think Tank: Ancillary Revenue Opportunities for VRMs: Exploring Additional — and New — Sources of Revenue with Eric Broughton, CEO, Ok2Charge; Arthur Colker, CEO, StayFi; Jeremy Gall, CEO, Breezeway; Matt Loney, CEO, Xplorie; Alisa Justice, VP, Silicon Travel; and Wes Walker, CEO, Propersum
12:00 - 1:00 PM Lunch Motivation Sponsored by Lynnbrook Group, Bluetent, LiveRez and General Session―Get Out of My Head: Creating Modern Clarity with Stoic Wisdom , WSJ Best-selling Author and Rented CEO Andrew McConnell
1:00 - 2:00 PM 4th Annual DARM Tech Battleground: Vacation Rental Industry’s Shark Tank (Voting Still Open)
2:00 - 2:30 PM Mezzanine Cheese and Chocolate, Book Signing, and Networking Break Sponsored by Jurny
2:30 - 3:10 PM Climbing Out of the Valley: Scalable Strategies for Filling Need Periods with Eve Anderson and Tim Schutts, TravelNet Solutions How (and Why) Revenue Support Is Linked to Homeowner Support and Vice Versa?with Chad Blankenship, VTrips; Pat Denny, Holiday Isle; Heather Richer, Richer Logic; Max Schuster, StayMarquis ; and moderated by Tim Cafferty, Outer Banks Blue How to Drive Direct Bookings and Steal OTA Traffic with Brittany Mendez Data-Driven Property Managers: How to Grow VRM Profitability with Financial Data You Already Own with Jesse Ehret, Founder & CXO, Ximplifi Employee Recruiting and Retention: Building—and Keeping—a Winning Team with Sue Jones, CEO, HR4VR; and Steve Trover, CEO, Better Talent Think Tank: The Next Generation Has Arrived: A Look at What I s Driving New Entrants in the Vacation Rental Industry with Heather Brown, Co - Founder and CEO, StayLuxe Properties; TBA, AvantStay; Clint Skidmore, COO; LMPM; Luca Zambello, CEO, Jurny; and Alex Zemianek, JZ Vacation Rentals
3:20 - 4:00 PM Building Your Revenue Management Team: In-House, Outsource, and Everything in Between with Heather Richer, Founder, Richer Logic and ASTRHO Revenue Management Technology: What Functionality Is Still Missing? Revenue Managers Sit Down with Tech Execs to Influence Future Road Maps with Revenue Managers’ Q&A with James Burrows, CCO, Rentals United; Andrew Kitchell, CEO, Wheelhouse; Andrew McConnell, Rented; Ryan Saylor, VP, Beyond; Maureen Shilling , Cofounder, RevMax; Anurag Verma, CEO, PriceLabs, Moderated by Sarah Franzen and Emily Pattillo Website Design and Testing: Rethinking How We’ve Always Done It with Amber Carpenter, VTrips Grow your Property Inventory Using OwnerPoint's Data and Growth Platform with Larry Hoffer, CEO, OwnerPoint Diversifying beyond Airbnb and Vrbo with Got2Go, At Ease, HomeToGo, Hopper, and Whimstay with Alex Aliota, Whimstay; Bryan Boice, HomeToGo; Anthony Gantt, At Ease; Craig Musumeci; Got2Go; John Stokinger, Hopper; and moderated by Alex Husner and Annie Holcombe Think Tank: The Impact of Private Equity Investment in the Vacation Rental Industry and What the Future Holds with Stephanie Koenig, Stoic Lane; Ben Edwards, President, Weatherby Consulting; Scott Seay, CEO, VTrips; Sean Breuner, AvantStay; and moderated by Amy Hinote
4:10 - 5:00 PM Closing Keynote Best-Selling Author Aaron Ross: From Impossible to Inevitable + 2022 DARM Battleground Awards Sponsored by Expedia Group