2023 Sessions

Tuesday, December 5th

3:30 - 7:00 PM Registration
5:00 - 7:00 PM "Simply the Best" Industry Holiday Reception sponsored by Key Data and Guesty
Session Key Foundational Revenue Management Advanced Revenue Management Data Anaylsis and Evaluation Distribution and Marketing Tech and AI Financial & HR Executive Industry Discussions

Wednesday, December 6th

Broadway Ballroom Aspen Breckenridge Cape Cod Gatlinburg Honolulu Jackson Hole
8:00 - 9:30 AM Registration, Vendor Hall and Tennessee Sunrise Breakfast Opens (Second Floor)
8:30 - 8:45 AM Welcome and Introductions with 2023 DARM Emcee Simon Lehmann (Broadway Ballroom)
8:45 - 9:30 AM General Session: "State of the Vacation Rental Industry: Leisure Short-Term Rental Performance and Predictive Indicators" with Jason Sprenkle, CEO, and Melanie Brown, Executive Director of Data Insights, Key Data (Broadway Ballroom)
9:30 - 10:00 AM Q&A with Vacasa's John Banczak, COO (Broadway Ballroom)
10:00 - 10:30 AM DARM Bakery and Bevs: Meet-and-Greet Networking Break
10:30 - 11:10 AM Property Management Round Table Discussion with Sarah Bradford Revenue Management Basics: A Survey Approach (RevProf Course) with John DeRoulet The OTA Escape Plan: Mastering Direct Bookings for Vacation Rentals with Arthur Colker Unbundling the OTA's Ecommerce & AI Strategy and How AI is Transforming the Booking Funnel with Evan Dolgow A Data Driven Future: How new & actionable data sets will influence your success in 2024 with Ashley Kraft and Ryan Saylor Benchmark Industry Metrics, Margins, and KPIs with Jacobie Olin Navigating the Storm: Revenue Management Strategies for Down Markets with Rebecca Ballart, Chad Blankenship, Bryant Loy and moderated by Jen Talbert
11:20 - 12:00 PM The Anatomy of a Successful Listing with Patrick Inlow The Indifferent Approach as a Baseline: Equalizing Commissions, LOS Discounts, and Promo Codes for Booking Indifference (RevProf Course) with Jordan Locke Tech Stack Innovation: Changes over Last Seven Years and What to Expect Next with Margot Schmorak Analysis Paralysis: What to Do When You Don’t Know Where to Start with John An, Natasha Koporulina, Delanie Schulze and moderated by Tim Speicher 2023 Travel Trends and Behaviors Recap with 2024 Predictions with Vered Raviv Schwarz Developing Processes to Increase Profitability and Position Your Company for a Sale with Ben Edwards 2024 APIs: Connecting PMSs with Pricing Tools and OTAs Panel Moderated by Simon Lehmann and Amy Hinote
12:00 - 1:00 PM Smoky Mountain Table Lunch sponsored by Rentalz
1:00 - 2:00 PM 5th Annual DARM Battleground: Let the Games (and Voting) Begin! (Broadway Ballroom)
2:15 - 3:00 PM People Metrics: Using Internal and Industry Data to Inform Staffing Decisions with Sue Jones Advanced Metrics Unearthed: A Hands-On Guide to Deriving and Calculating Non-Standard Metrics (RevProf Workshop) with Sarah Franzen, John Locke, Anurag Verma Assessing Current and Future Risk to the Business through the Regulatory Pipeline with Tiffany Edwards Discovering Hidden Gems: Innovative Vendors Who Are Redefining Value with Dawn Yeskulsky Deciphering Trends: A Hands-On Masterclass on Interpreting Market and Revenue Management Data (RevProf Workshop) with John Deroulet, Austin Ford, Andrew Kitchell, Emily Pattillo, Ryan Saylor Supply Shifts in Leisure Markets: Real Estate and New Construction Impact in Destinations with Steve Milo, CJ Stam, Jason Sprenkle, Simon Lehmann, moderated by Amy Hinote
3:00 - 3:30 PM Ice Cream Break Sponsored by Red Sky Travel Insurance Ice Cream Break Sponsored by Red Sky Travel Insurance Ice Cream Break Sponsored by Red Sky Travel Insurance
3:30 - 5:00 PM 2023 DARM Keynote, Will Guidara, Best-Selling Author Unreasonable Hospitality (Broadway Ballroom)

Thursday, December 7th

Broadway Ballroom Aspen Breckenridge Cape Cod Gatlinburg Honolulu Jackson Hole
8:00 - 9:30 AM Music City Recovery Breakfast and Vendor Hall Open (Broadway Foyer)
8:30 - 9:20 AM Recap with Simon and General Session: Data Trends to Drive Decisions for 2024 and Beyond with AirDNA's VP of Research, Jamie Lane (Broadway Ballroom)
9:25 - 10:00 AM Is Unreasonable Hospitality Unreasonable for Vacation Rental Management Companies? with Julie Byrd, Tom Goodwin, Eric Moeller, Simon Lehmann, Moderated by Amy Hinote
10:00 - 10:30 AM In-Case-You-Stayed-Out-Too-Late-And-Missed-Breakfast Networking Break
10:30 - 11:10 AM An All-Star VRM Panel Reveals their Inventory Growth Secrets with Paul Becker, Ryan Dame, Travis Wilburn, Ginger Harrelson, Jennifer Mucha. Moderated by CJ Stam 4-Part VRM Marketing Masterclass Workshop (UI/UX, SEO, PPC, Retargeting, Social, GA4, Listing Optimization, Email and Direct Marketing Strategies, AI, and More. With David Angotti, Amber Carpenter, Conrad O'Connell, Brittany Mendez, Adam Norko, Doug Truitt, Lauren Widmaier Mastering Distribution Strategies in Revenue Management: A Comprehensive Guide to Elevating Your Bottom Line, Panel with Bart-Jan Leyts, Kelley McElfresh, Doug Truitt. Moderated by Michelle Marquis Revenue Management Triage: Identifying, Analyzing, and Solving Critical Issues (RevProf Course) with Sarah Franzen, Emily Pattillo Forecasting Your Profits: Revenue, Expenses, & Everything In-Between with Shaan Franchi and Anurag Verma Hospitality vs Automation with Lino Maldonado, Scott Fasano, and Amy Hinote
11:20 - 12:00 PM The Coming Technology Landscape for Vacation Rental Industry with Jeremy Gall, Lino Maldonado, Margot Schmorak, Ryan Bailey, Simon Lehmann Professionalism in the Vacation Rental Industry: Are We Advancing as an Industry? Robin Craigen, Amy Hinote, Simon Lehmann Chronicles of Revenue Management: The Evolutionary Journey in the Vacation Rental Industry with Heather Richer, Ryan Saylor, Anurag Verma. Moderated by Gabriel Cristerna Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen Leverage Your Data and Third-Party Data to Increase Inventory and Maximize Profitablity with Larry Hoffer From Chaos to Clarity: Modern Financial Management for VRMs panel with Riley Goldman, Jacobie Olin, TBA moderated by Jonathan Sukhia
12:00 - 1:00 PM City Market Lunch sponsored by Rentalz(Broadway Ballroom)
1:00 - 2:00 PM 5th Annual DARM Battleground: The VR Shark Tank Continues (Voting Still Open) (Symphony Ballroom)
2:00 - 2:40 PM Indentifying Vacation Rental Management Company Personas: Hospitality, Service, Technology, or investment? with Robin Craigen, Ben Edwards, Eric Moeller, Simon Lehmann, moderated by Amy Hinote 4-Part VRM Marketing Masterclass Workshop (UI/UX, SEO, PPC, Retargeting, Social, GA4, Listing Optimization, Email and Direct Marketing Strategies, AI, and More. With David Angotti, Amber Carpenter, Conrad O'Connell, Brittany Mendez, Adam Norko, Doug Truitt Lauren Widmaier (continued) 2024 Roadmap to Data Integrity & AI Opportunities with Braeden Flaherty Mastering the Listing Booking Velocity Method: A Conversion Based Approach to Optimizing Individual Unit Performance (RevProf Course) with Emily Pattillo Streamlining Operations and Enhancing Guest Communication with Smart Tech Should Revenue Management and Marketing be In-house or Outsourced? Evaluation and Hiring Strategies with Steve Trover The Blueprint of Financial Planning in Revenue Management, Panel with Heather Haire, Ben Lanson, Michelle Marquis. Moderated by Tom Lyons
2:40 - 3:10 PM DARM Cheese-and-Chocolate Networking Break
3:10 - 3:50 PM Fireside Chat and Q&A with Steve Milo 4-Part VRM Marketing Masterclass Workshop (UI/UX, SEO, PPC, Retargeting, Social, GA4, Listing Optimization, Email and Direct Marketing Strategies, AI, and More. With David Angotti, Amber Carpenter, Conrad O'Connell, Brittany Mendez, Adam Norko, Doug Truitt Lauren Widmaier (continued) Maximizing Revenue: Unleashing the Power of Data-Driven Decision Making in Vacation Rentals with Gabriela Paredes and Jennifer Talbert "Bottom-Up" Revenue Management: Techniques and Approaches (RevProf Course) with John DeRoulet Mastering revenue management: Leveraging trends and tech for maximum profitability with Jeff Nisius, Guesty Revving Up Revenue With Remote Workforce Support with Rich Sippos Cultivating a Revenue-Driven Culture: The Organizational Pillars for Effective Revenue Management, Panel with Austin Ford, Shane Fouts, Meaghan Moylan, Heather Richer. Moderated by Becca Madigan
4:00 - 5:00 PM Closing Keynote―Shaun Stewart + 2023 DARM Awards (Broadway Ballroom)