2022 Data & Revenue
Management Conference

2021 Sessions

Session Key:   Advanced Revenue Management    Marketing   Data  and
   Foundational Revenue Management

Tuesday, August 17th

8:00 AM – 9:00 AM Colonial Ballroom: Southern Pickup Breakfast and Meetup
9:00 AM – 10:15 AM Carolina Ballroom: Welcome with Emcees        Sarah and T
Keynote: Daniel Levine - C19 Trends Aftermath: The World in 2022
 Gold Ballroom   Calhoun Room   Pinckney Room   Rutledge Room   Carolina Room 
10:30 AM - 11:10 AM The Theory of Limited Edition 2.0: Leveraging the things that do NOT scale as your superpower to growth and happiness with Matt Landau

Key Performance Indicators (KPIs): Which metrics matter and how are they calculated and compared across vacation rental systems
Rate Strategy: Building revenue management strategies in the new travel landscape with with Natalia Sutin

Long-Term Value Building: For executives, building value in your business to accomplish long-term goals and exit strategy with Cynthia O'Dell

11:20 AM – 12:00 PM Pricing Strategy Levers: Pricing levers vacation rental revenue managers pull to influence booking activity with Anurag Verma

Rentals Recovery Roadmap: Which short-term rental industry trends will prevail with AirDNA's Jamie Lane

Digital Marketing: Generate bookings with a comprehensive digital advertising strategy with Conrad O'Connell

2022 Forecasting: Forecasting when historical performance is unreliable and the future is uncertain, Executive Panel Discussion

12:00 PM – 1:30 PM Carolina Ballroom: Taste of Carolina Luncheon and 2021 DARM Battleground
1:35 PM - 2:15 PM Optimizing Listings and Pricing on Vrbo/Expedia: Panel Discussion with Vivek Bhogaraju, Expedia Group

PMS Data: Finding business data and answers hidden in your property management system/software, Panel Discussion

SEO: How search engine optimization (SEO) REALLY works for vacation rentals with Paul Hanak

Margins Matter: A look at line-item benchmarks from 100s of P&Ls with Ben Edwards

2:20 PM – 3:00 PM Optimizing Listings and Pricing on Airbnb: Panel Discussion with Airbnb

Data-Driven Property Managers: How to set up your benchmark metrics for success in your Key Data Dashboard

Tech in Buying and Selling: Pros and cons of a company's "tech stack" when buying and selling companies, Executive Panel Discussion

Play Bigger: Tips & Tricks to Drive Direct Bookings with Tim Schutts

3:00 PM – 3:30 PM Colonial Ballroom: Fruit, Cheese, and Chocolate Break
3:30 PM - 4:10 PM Channel Management Checklist

Mitigating Risk: Looking at the "T" in your 2022 "SWOT" analysis, Executive Panel Discussion

Driving Results with People Data: Using data to identify job candidates and put your team members in the right seats with Steve Trover

Optimizing Your Website: Merchandizing properties and pricing on your company's website with Braeden Flaherty, Josh Guerra, and Ben Ollic, Rebecca Lombardo

4:20 PM – 5:15 PM Carolina Ballroon: The Future of Revenue Management in the Vacation Rental Industry Moderated by Amy Hinote, VRM Intel

Wednesday, August 18th

8:00 AM – 9:00 AM Colonial and Carolina: Low Country Breakfast Meetup
9:00 AM – 10:15 AM Carolina Ballroom: Welcome Back with Emcees:        Sarah and T
Keynote: Shaun Stewart ― People or Technology? The question we'll answer in 2022.
10:15 AM – 10:45 AM Colonial Ballroom (Lobby Level): In-Case-You-Stayed-Out-Too-Late Refueling Break
 Gold Ballroom   Calhoun Room   Pinckney Room   Rutledge Room   Carolina Room 
10:45 AM - 11:25 AM Hotel Revenue Management Strategies: When to use, when to adapt, and when to toss, Panel Discussion

Getting your Entire Team on Board for Direct Bookings: The battle for direct bookings is hand-to-hand combat, not aerial strafing with Doug Kennedy

Analyzing Operations and Property Data: What’s changed (and hasn’t) in the last 18 months with Jeremy Gall

Building a 2022 Revenue Optimization Team: What does the org chart look like for a high-performing team (sales, marketing and revenue management)

11:35 AM – 12:15 PM Length of Stay (LOS) Strategies: Using LOS tactics to manage channel performance and optimize occupancy with Jeff Paglialonga

VRM Staffing Challenges: Addressing the #1 challenge Among vacation rental managers with Sue Jones and Ari Eryorulmaz

Holding a RM Meeting: How to conduct a revenue strategy meeting with Heather Richer

Building Repeat Business: Converting guests into repeat customers, Panel Discussion and Brainstorming with Tyann Marcink, David Angotti, Matt Landau and Friends

12:15 PM – 1:45 PM Carolina Ballroom: Farmer’s Market Luncheon and 2021 DARM Battleground
2:00 PM - 2:40 PM Channel Technology: Implementing revenue management strategies across all channels using channel managers, PMSs, and direct connections (Part 1)

Rental Inventory and Homeowner Metrics: A guide to measuring and improving what really matters for your inventory with Brooke Pfautz

Email Marketing: Targeted and automated email marketing strategies to fill inventory and build relationships with Amir Rashid

2021 CEO Panel: Revenue Optimization, Channel Mix, Consolidation, Operations, and Challenges

2:40 PM – 3:10 PM Colonial Ballroom: Ice Cream Social
3:10 PM - 3:50 PM Advanced Revenue Management Roundtables: Revenue managers sit down with channel managers, PMSs, and direct connections (Part 2)

Traveler Demand Data and Website Analytics: Why you need demand data now with Amber Carpenter

Building Competitive Sets: Developing comp sets and tools available

The Future of VR Techology: How are technology companies approaching the future? A panel with tech leaders about future plans

4:00 PM – 5:00 PM Carolina Ballroom: General Session: Vacation Rental Performance, 2021 State of the Industry with Key Data's Melanie Brown