Richer is currently Principal, Richer Logic Consulting and Board Member of the Association for Short-Term Rental Homeowners (ASTRHO). She served as CMO of RedAwning most recently, and prior to that, she served as VP, Revenue and Distribution at Kimpton Hotels and Restaurants. With a background in the hotel and short-term rental space, Heather has a broad perspective of the lodging industry and experience with revenue management across hotels, resorts, restaurants, and short-term rentals. Richer currently sits on the HSMAI Revenue Management Advisory Board. Having been involved with other organizations such as AHLA, HEDNA, and VRMA, she sees the value in education and the importance of advancing revenue management and the overall short-term and vacation rental industry. Richer holds her Masters in Tourism Administration from George Washington University and resides in the San Francisco Bay Area of California.