2020 DARM

Rate architecture is a critical part of revenue management strategy for short-term rentals. In this class, Heather Richer will provide a high-level view of the fundamentals of rate structure as a key component in strategy, and Turnkey’s Mike Bohmer and RevPARTY’s Jordan Locke will discuss how daily rates are adjusted for mid-term stays and how…

Author and analytics evangelist, Dr. Kelly McGuire will provide us with a unique understanding of revenue management as a discipline and sector of the business. McGuire is an author and analytics evangelist and served as senior vice president, revenue management, distribution, and direct marketing for MGM Resorts International; as vice president, advanced analytics at Wyndham…

Existing contracts with homeowners have historically placed limits on a PM’s ability to implement dynamic pricing strategies. In this session, we will discuss how to communicate with homeowners about revenue management, making changes to existing homeowner contracts, and how to provide data-driven reporting for homeowners.

Are there “proven” vacation rental pricing strategies? The industry is in early innings in establishing tried-and-true pricing strategies. In many cases, we are just now getting access to the right data to make these decisions. However, some strategies have emerged and been tested for effectiveness. In this session, we’ll identify these and discuss how they…

Pricing strategies must be determined in a way that ensures profitability. But how low can you go? AJL’s Simon Lehmann, Rented’s Andrew McConnell, Vacasa’s Natalia Sutin, and C2G Advisors’ Jim Olin will discuss the factors used to determine how low pricing can go before it is no longer advantageous.

Let’s look at the similarities and the differences between revenue management for hotels and vacation rentals. Ryan Saylor will start off this session comparing and contrasting will be joined by Cara Goodrich and Heather Richer to take a deeper dive into translating strategies from hotel revenue management to vacation rental revenue management.

Besides rental revenue and basic fees, what other sources of revenue are available to PMs? Moderated by Andrew McConnell, this session looks at potential sources of revenue for vacation rentals through services, activities, advertising, and partnerships.

Making pricing changes requires some strategy for your website and reservation agents. From strike-through pricing and promotions on your website to scripts for your call center, these experts will provide emerging best practices and ideas for communicating dynamic pricing and will give guidance on how to ensure the best pricing for the guests comes when…

Hoteliers use both in-house and outsource revenue managers to create and implement pricing strategies. Join this panel as they discuss the pros and cons of outsourcing revenue management when to bring revenue management in-house, what to expect from revenue managers, and how to work with a service provider.