“Bottom-Up” Revenue Management: Techniques and Approaches (RevProf Course) with John DeRoulet

Traditional revenue management often focuses on top-performing listings, but what about the underperformers? This session introduces “bottom-up” revenue management, a novel approach that starts with your lowest-performing listings and works its way up. Gain hands-on experience in optimizing revenue and experimenting with various strategies to lift your entire portfolio. It’s time to turn your underperforming…

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