2020 DARM

In the hotel industry, understanding CPA is a critical component of revenue management strategy. Cindy Estis Green, cofounder and CEO at Kalibri Labs, will discuss calculating the real cost of each reservation, including third-party channel commissions, credit card fees, and marketing costs related to direct bookings. While many of these are unavoidable, understanding the cost…

As the saying goes, “If a tree falls in the woods, does it make a sound?” If you change your pricing and no one sees it, does it matter? In this session, travel tech expert Amber Carpenter talks to Bluetent, Booking.com, and Rentals United about how your pricing changes are pushed out to OTAs, how…

In the second part of the 10:00 AM 2020 Performance session, AirDNA CEO Scott Shatford and Key Data CEO Jason Sprenkle, and STR Global’s Lyse Perrigo will examine both hotel, OTA, and PM performance data and booking trends, along with projections for the remainder of the year. This session will look at western North America…

Ralf Garrison, founder and former CEO of Mountain Travel Symposium and Destimetrics, and friend of the VRM Intel family (last seen on stage in the opening keynote for 2019’s DARM conference), will provide a leisure travel vacation market update and a look at the upcoming 2020/2021 Winter resort season using data from Insights Collective, a…

Besides comparative and demand data, the vacation rental industry is unique in that individual property data figures into the pricing equation. In this class, led by Jeremy Gall, Lino Maldonado, and Sean Miller and moderated by Amy Hinote, we will look at how technology platforms give PMs further insight into individual properties’ quality score and…

Two of the vacation rental industry’s top experts will discuss the demand data available to VRMs through their websites and call centers. Jack Newkirk & Justin Jones will lead this presentation of internal demand data, what metrics from websites and call center activity contribute to pricing decisions, and how to track and measure these key…

In the hotel industry, revenue managers segment properties based on ratings, room attributes, and hotel amenities. However, the vacation rental industry is more complex, as each property has its own configuration, location, quality, and amenities. In this session, we will discuss the “why” behind property segmentation for pricing, how to use data to build qualified…

Successful revenue management not only requires access to comparative data, it also requires a comprehensive understanding of the data, including definitions, equations, and why they matter. Rented COO Cliff Johnson and Penn State’s Revenue Management professor Breffni Noone will take us through the terminology and KPI equations used by revenue managers to craft, implement, and…