Presenters

2020 DARM, September 15, 2020

Winter 2020/2021 Outlook in a Pandemic Economy

Ralf Garrison, founder and former CEO of Mountain Travel Symposium and Destimetrics,…

2020 DARM, September 15, 2020

Utilizing Property Data in Dynamic Pricing Decisions

Besides comparative and demand data, the vacation rental industry is unique in…

2020 DARM, September 17, 2020

Using Your Website and Call Center to Communicate Pricing Changes

Making pricing changes requires some strategy for your website and reservation agents….

2020 DARM, September 15, 2020

Terminology and KPIs (+ Panel Discussion on RevPAR)

Successful revenue management not only requires access to comparative data, it also…

2020 DARM, September 15, 2020

Segmenting Properties and Building Comp Sets

In the hotel industry, revenue managers segment properties based on ratings, room…

2020 DARM, September 17, 2020

Pushing out Pricing to Channels: Airbnb, Booking.com, Google, and Channels

As the saying goes, “If a tree falls in the woods, does…

2020 DARM, September 16, 2020

Proven Vacation Rental Pricing Strategies

Are there “proven” vacation rental pricing strategies? The industry is in early…

2020 DARM, Demoground

Pricing Tool Demoground

Back by popular demand, in a Phocuswright-battleground-style format, the vacation rental industry’s…

2020 DARM, September 15, 2020

Internal Demand Data: Using Website and Call Center Data in Revenue Management Strategy

Two of the vacation rental industry’s top experts will discuss the demand…

2020 DARM, September 17, 2020

In-house vs Outsource: Advantages, Disadvantages, and Evaluation

Hoteliers use both in-house and outsource revenue managers to create and implement…

2020 DARM, September 16, 2020

How Low Can You Go in VR? Understanding Profitability

Pricing strategies must be determined in a way that ensures profitability. But…

2020 DARM, September 16, 2020

Hotel Strategies vs Vacation Rental Strategies

Let’s look at the similarities and the differences between revenue management for…

2020 DARM, September 16, 2020

Homeowners: Contracts, Communications, Reporting

Existing contracts with homeowners have historically placed limits on a PM’s ability…

2020 DARM, September 16, 2020

Deeper Dive: Understanding the Booking Window and Translating Daily Rates into Weekly, Monthly Stays

Rate architecture is a critical part of revenue management strategy for short-term…

2020 DARM, Demoground

Data Tool Demoground

Back by popular demand, in a Phocuswright-battleground-style format, the vacation rental industry’s…

2020 DARM, September 17, 2020

Cost of Acquisition

In the hotel industry, understanding CPA is a critical component of revenue…

2020 DARM, September 16, 2020

Components of Revenue Management

Author and analytics evangelist, Dr. Kelly McGuire will provide us with a…

2020 DARM, September 17, 2020

Additional Sources of Revenue

Besides rental revenue and basic fees, what other sources of revenue are…

2020 DARM, September 15, 2020

2020 Vacation Rental Performance (Part 2)

In the second part of the 10:00 AM 2020 Performance session, AirDNA…

2020 DARM, September 15, 2020

2020 Vacation Rental Performance (Part 1)

The DARM conference kicks off by jumping head-first into YTD (year-to-date) 2020…