Presenter
John DeRoulet
Wheelhouse
Director, Enterprise Sales
Starting out as a studio artist, John deRoulet has become known as an industry veteran of the current phase of STR/VR data, distribution and revenue. As one of the first employees at Stay Alfred, John built and led a team of Revenue Analysts working diligently to creatively solve the novel problems of Revenue Management for distributed inventory and rapid scale. Since then John has worked as an independent consultant and is currently leading the enterprise sales at Wheelhouse in the hopes of assisting entrepreneurs and businesses through the next phase of development and growth in the industry while remaining at the cutting edge of Revenue management data and technology maturation.
Sessions
Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen
Scaling a business is not without its challenges, and revenue management is no exception. This session focuses on creating scalable…
“Bottom-Up” Revenue Management: Techniques and Approaches (RevProf Course) with John DeRoulet
Traditional revenue management often focuses on top-performing listings, but what about the underperformers? This session introduces “bottom-up” revenue management, a…
Revenue Management Basics: A Survey Approach (RevProf Course) with John DeRoulet
Are you new to revenue management or simply looking to refine your foundational knowledge? This introductory course is meticulously designed…
How to Build a Revenue Management Strategy
In this session, the audience will learn how to conceptualize a revenue management strategy starting from basic building blocks and…
Portfolio-Level Revenue Management: The Pickup Approach
Drawing on his experience building a team of 10 revenue managers and growing a portfolio of 125 rentals to over…
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always…
