Presenter
Sarah Franzen
REVZEN
Founder - Principal Consultant
Sarah Franzen is the Director of Revenue Management and Analytics for Natural Retreats, a leading luxury vacation rental management company in the US. She is a member of the VRMA and is honored to serve on the organization’s Education Committee. Prior to joining Natural Retreats, Sarah spent a decade in hotel sales and revenue management, working primarily with Hilton and Marriott brands. She holds degrees from the University of Minnesota (B.M., B.S.), San Jose State University (M.Mus.), and the University of Georgia (M.B.A.).
Sarah is an admitted nerd with a penchant for Excel and a proclivity for (color-coded) data analysis. In her spare time, she enjoys making music, reading classic literature, and eating copious amounts of snack food. She and her husband are empty-nesters and make their home in Charlottesville, Virginia.
Sessions
Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen
Scaling a business is not without its challenges, and revenue management is no exception. This session focuses on creating scalable…
Revenue Management Triage: Identifying, Analyzing, and Solving Critical Issues (RevProf Course) with Sarah Franzen, Emily Pattillo
In the fast-paced world of revenue management, crises can escalate quickly, jeopardizing your financial objectives. This course offers more than…
What Is Changing in the OTA/Distribution Landscape?
After hearing from both Airbnb and Vrbo, this panel will discuss the changes they have seen in the channels over…
Advanced Revenue Management Roundtable Discussion: Revenue Managers Sit Down Tech Providers (Part 2)
Today’s revenue managers are struggling to execute pricing strategies using available technology and connectivity. Many managers have built their own…
