Presenter

Sarah Franzen NEW

Sarah Franzen

REVZEN

Founder - Principal Consultant

Sarah Franzen is founder and principal consultant at REVZEN, a boutique revenue management firm specializing in education, full-service revenue management, and data analytics and research for short-term/vacation rental managers. REVZEN advises, educates, and manages revenue portfolios across multiple markets, countries, and product types.  REVZENylitics, the data science arm of the business, expands REVZEN’s focus outside of the hospitality segment to also include any business seeking to extract insights from their data to help them understand customer behavior, design messaging, predict future trends, and make informed business decisions.

Prior to founding REVZEN, Sarah led Revenue Management (RM) and Analytics for over 8 years at Natural Retreats, a US-based, multi-market property manager, and drove sales and managed revenue for multiple hotel brands for nearly a decade prior. Sarah is co-founder of RevProf, a new, non-profit community of new and existing revenue professionals in the short-term rental industry which aims to further professionalize the discipline by supporting connection, collaboration, education, standardization, and innovation in our field. 

Sarah holds bachelor’s degrees from the University of Minnesota (B.M., Music and B.S. Business Statistics), and master’s degrees from San Jose State University (M.M., Vocal Pedagogy), and the University of Georgia (M.B.A., Marketing). She is an admitted nerd with a penchant for Excel and a proclivity for (color-coded) data analysis. In her spare time, she enjoys making music, reading classic literature, and eating copious amounts of snack food. She and her husband are empty-nesters and make their home in Charlottesville, Virginia.

Sessions

Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen

Scaling a business is not without its challenges, and revenue management is no exception. This session focuses on creating scalable…

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Revenue Management Triage: Identifying, Analyzing, and Solving Critical Issues (RevProf Course) with Sarah Franzen, Emily Pattillo

In the fast-paced world of revenue management, crises can escalate quickly, jeopardizing your financial objectives. This course offers more than…

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What Is Changing in the OTA/Distribution Landscape?

After hearing from both Airbnb and Vrbo, this panel will discuss the changes they have seen in the channels over…

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The Future of Revenue Management in the Vacation Rental Industry Moderated by Amy Hinote, VRM Intel

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Advanced Revenue Management Roundtable Discussion: Revenue Managers Sit Down Tech Providers (Part 2)

Today’s revenue managers are struggling to execute pricing strategies using available technology and connectivity. Many managers have built their own…

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DARM Video Archives

2022 DARM

2022 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2022 Data and Revenue Management Conference, August 17-18

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2021 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2021 Data and Revenue Management Conference, August 17-18

VRDARM-Coming Soon

2020 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2020 Data and Revenue Management Conference, September 15-17

2019 data and revenue management conference

2019 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2020 Data and Revenue Management Conference