Presenter
Emily Thompson
Emily Thompson Marketing
Owner
Emily is a dynamic marketing professional with over 14 years of digital marketing experience in the short-term rental space. Throughout her career, she has partnered with more than 150 companies to design and implement effective B2C and B2B strategies that boost customer acquisition, conversion, and retention. As a data-driven marketer, her wheelhouse is the intersection of marketing channels (earned, owned, paid), software, and analytics. She’s managed digital strategies for vacation rental businesses of all sizes and has extensive experience helping VRMs drive direct bookings and enhance overall marketing performance. Emily brings together people, processes, and technology – she helps to bridge personnel gaps and train teams to enhance user experiences and drive results. Hailing from Niagara Falls, NY and now based in Maryland, Emily is often found traveling, hunting for the best local eats, and negotiating with her two small children like a seasoned diplomat.Â
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