Jeff Robertson

Jeff is an accomplished rainmaker who’s helped deliver hundreds of millions in revenue growth for the companies he works with. His B2B specialty generates demand, markets complex products and enables sales teams. Since 2012, he’s worked for and with primarily hospitality and property tech companies.

As a marketing leader, he’s written the strategies and built high-performing marketing teams (people + tech) that accelerated growth, most often in the $10M to $50M range. His work contributed to two successful exits, including one of the largest, Hospitality Tech majority investments in July 2022.

As a consultative seller, he’s successfully sold millions in new business. His sales chops make him a fantastic revenue marketer – enabling him to quickly assess go-to-market situations, craft creative solutions that deliver, and strengthen teamwork between Sales and Marketing.

Prior to his work in Hospitality, Jeff was Yahoo!’s first dedicated B2B brand marketing hire in 1999. He helped the company grow ad sales from $500M to $1B by repositioning internet advertising in a way that helped Yahoo! ‘cross the chasm’ with Fortune 1000 brands. He went on to launch Yahoo!’s enterprise and broadcast services division and build sponsorship programs for the world’s most trafficked website in 2006, FIFAworldcup.com.