2024 Sessions

Monday, December 2nd
4:00 - 6:00 PM Registration
4:30 - 6:00 PM Holiday Welcome Reception, Sponsored by Besty.ai
Session Key Executive Industry Discussions Foundational Revenue Management Advanced Revenue Management Marketing and Distribution Data Technology and AI Risk and Revenue

Tuesday, December 3rd
7:30 - 9:30 AM Registration, Vendor Hall and Breakfast Opens
8:30 - 9:30 AM General Session: 2024 Vacation Rental Performance and 2025 Outlook with Key Data CEO Jason Spenkle
9:45 - 10:20 AM Executive Round Table Discussions TBA DARM Introduction for Revenue Management Mentorship Matchup The Future of SEO: How Changes at Google Are Affecting the Vacation Rental Industry Regional Data Deep Dive: Mountain Markets Using Advanced Technology for In-House Communications and Upselling The ESOP Opportunity: Perhaps a Better Exit Strategy
10:20 - 10:45 AM Networking Break, Sponsored by Key Data
10:45 - 11:20 AM Executive Round Table Discussions TBA Revenue Management Basics: Introduction to Concepts, Metrics and Data The Price is Right: The Art of Compression and Event Pricing 2024 Turned PPC on its Head: Adapting to Changes with Google Ads Regional Data Deep Dive: Pacific Coast Will AI Replace the Most Important Capital in Our Industry? Reverse Engineering a $10M Exit: A 5-Year Roadmap for Maximizing Your Business Value
11:30 - 12:05 PM Executive Round Table Discussions TBA Deciphering Trends: Hands-On Masterclass on Interpreting Market and Revenue Data Revenue Management Audit Optimizing Listings on Vrbo and Airbnb Own Your Data: Data Privacy and Protection 2024 Changes to GA4 and Online Conversion Tracking Are You Spending Too Much? Vacation Rental Industry Benchmarking by Budget Line Item
12:05 - 2:00 PM Lunch, Sponsored by Key Data
12:35 - 1:00 PM TBA
1:00 - 2:00 PM DARM Battleground First Five
2:10 - 2:45 PM Executive Round Table Discussions TBA Dynamic Pricing in the Age of Disruption: Lessons from Paris 2024 and Beyond Fees Unleashed: Navigating the Impact on Your Vacation Rental Pricing Strategy How to Win Legislative Campaigns through Marketing and Data Uncover the Power of Property Data and Guest Interactions to Transform Vacation Rental Management ChatGPT and Gemini: Are Large Language Models Just Hype or the Beginning of a Civilization-Level Change? Unlocking Profit Potential: Insider Strategies for Maximizing Revenue & Minimizing Expenses
2:45 - 3:10 PM Networking Break,Sponsored by Key Data
3:10 - 3:45 PM Executive Round Table Discussions TBA The Don'ts of Revenue Management: Lessons from the Trenches Nontraditional Data Sources Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes! Regional Data Deep Dive: East Coast Knowing Your Client KPI’s to Grow Your Brand and Your Revenue Risk Management with Changing Weather Patterns
3:55 - 4:30 PM Executive Round Table Discussions TBA Q&A Workshop: Ask the Revenue Management Experts Dynamic Competitive Sets: The New Benchmark for Performance Getting Your Property Pages Ready for 2025 Search Regional Data Deep Dive: Southeast Atlantic Beaches 2025 Technology Road Map for the Vacation Rental Industry Bad Stays and Bourbon Chasers: Your Worst Guest Stories

Wednesday, December 4th
7:30 - 9:30 AM Registration, Vendor Hall and Breakfast Opens
8:30 - 9:30 AM Recap and General Session
9:45 - 10:20 AM Executive Round Table Discussions TBA Aligning Interests: Educating Homeowners and Stakeholders on Revenue Strategies Advanced Revenue Forecasting: The Why and How Identifying and Communicating Your Authentic Brand Proposition to Guests, Homeowners and Team Member Regional Data Deep Dive: Gulf Coast Beaches Beyond the Hype, AI Copilots that Maximize Revenue at Scale Leveraging Remote Teams and 24/7 Support to Maximize Revenue and Efficiency
10:20 - 10:45 AM Networking Break
10:45 - 11:20 AM Executive Round Table Discussions TBA Crystal Ball: Revenue Management Predictions for 2025 Advanced KPI Metrics The Secret Power of Offline Conversion Making Market Data The Core of Your Innovation Strategy Using AI to Save Time and Increase Operational Efficiency Safeguarding Revenue: The Essential Role of Travel Protection for Property Managers
11:30 - 12:05 PM Executive Round Table Discussions TBA Vacation Rental Revenue Management vs. Other Industries Introduction to Revenue Management Tools and Features Shifting Social Strategy: Facebook Tactics, TikTok, and Influencers Turn the Lights On: Making Your Business Path Clear with Business Intelligence Optimize Data Analysis and Reporting Capabilities with Customized Reports Connecting the Dots: Financial Management for Vacation Rentals
12:05 - 1:35 PM Lunch
12:35 - 1:35 PM DARM Battleground
1:45 - 2:20 PM Future-Proof Your Revenue Management Strategies Revenue Management through Regulations Niche Distribution Channels: Often Overlooked Niche Revenue Streams Finding Revenue Streams in the Treasure Trove of Data You’re Already Collecting Standardized Industry API: Are We Close and What Will it Mean? Data Drives Decisions and Organizational Change: A Case Study with Finger Lakes Premier Properties
2:20 - 2:45 PM Networking Break
2:45 - 3:20 PM The Great Debate: Revenue Management Professionals Debate Popular Strategies Unveiling What Travelers Want: HomeToGo's 2025 Travel Forecast. Revenue Managers' Guide to Effective Reporting: Which Reports, When to Use Them, and How to Create Them Impact of Private Equity on STR/VR Technology Landscape Maximizing Workforce Efficiency: Strategic Approaches to Expense Management
3:00 - 4:30 PM Will Guidara, Bestselling Author, Unreasonable Hospitality, “Hospitality Infiltration”
4:30 - 6:30 PM Book Signing and Closing Party, Bon Fires and Fireworks
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