2025 Sessions
Monday, December 1st
Registration Open
Holiday Welcome Reception
| 4:00 - 6:00 PM | Registration | ||||||
| 4:30 - 6:00 PM | Holiday Welcome Reception | ||||||
Tuesday, December 2nd
Registration and Southern Hospitality Breakfast - Opening Welcome and General Session: State of the Industry with Melanie Brown and Jason Sprenkle, Key Data
Decoding Demand: The Guide to Booking Pace & Curves with Rebecca Ballart and Jamie Lane
Exploring ESOPs with Meredith Fiocchi
The Direct Booking Advantage: Turning Data into Revenue with Alex Boyer and Brett Wright
Florida Panhandle/Gulf Coast Data Deep Dive with Melanie Brown
Channel Guest Experiences with Hospitality TV Tech with Kathryn Raimer and Doug Strachota
Built to Book: Growing Nights with Profitable Ops with Ben Edwards and Ned Lucks, moderated by Nir Maimon
UN-predictable Revenue: Adding Destination Risk to Budget Forecasts with Ben and Tiffany Edwards
Is It Time to Drop Rates? with Henry Corell and Rick Jernigan
Use AI to Supercharge Ad Tracking with Jeff Sauer
Calendar Control: Minimum Stays, Maximum Impact with Delanie Schulze and Emily Pattillo
From Lead to Listing: 3 Proven Examples to Grow Your Inventory with Jamie Lane and Scott Sage
The Agentic Future of Hospitality with Moran Goldboim
Defining Luxury with Rachel Alday, Jeanne Dailey, Alana Gall, Brian Harris, Nir Maimon, and Steve Schwab, moderated Tim Cafferty
Lunch and DARM Battleground
Data and The Human Impact of Operations with Jeremy Gall
Revenue Management + Distribution = Revenue Optimization Machine with Bart-Jan Leyts and Doug Truitt
Speak to Owners About Sensative Revenue Management Opportunities with Scott Bunce
There’s No ONE Right Way! Rev Mgmt Levers for Every Business with Heather Fogle and Jason Gann
AI is Radically Changing Search with Dr. Marie Haynes
Don't Leave Money on the Table: The Hidden Revenue Playbook with Emily Fishman and Jared Paglialonga
2026 Regulatory and Environmental Discussion with Jim Bagby, Carrie Bateman, Rolf Blizzard, Tiffany Edwards, Brian Kellenberger, Scott Leggatt, and Ned Lucks, moderated by Amy Hinote
Networking Break
The Great Revenue Management Debate with Jordan Locke and Satori Wilson
Diverse Portfolios: Strategies for Scale & Segmentation with Rachel Robinson and Jennifer Talbert
The “LoserBoard”: Spot Underperformers Before They Sink Your Portfolio with Pedro Zevallos
A Hybrid AI Approach to Smarter Guest Communications with Ari Eryorulmaz
The New Search Marketing Environment with Britt Benson-Greer and Sam Campise
Tax or Trash - Compliance Edition with Max Fountain
Adjusting to New Norms (Policies, Pace, Repeat Guests, OTAs, etc.) with David Angotti and Amber Carpenter, moderated by Steve Schwab
Keynote Zack Kass, Former Head of Go-to-Market at OpenAI
Wednesday, December 3rd
Recap and General Session: Room for Growth: The U.S. Short-Term Rental Outlook Through 2026 with Jamie Lane, AirDNA
RM Confessional: Vent, Learn, and Connect with Ben Coleman, Shane Fouts, Wallace LaFont, and Carmen Valentine, moderated by Amber Prickett
AI Is Changing the RM Game with Pedro Borges, Henry Corell, and Brett Genz, moderated by Jordan Locke
Acronym Overload: How AI + SEO Influence GEO, AEO, and Google’s SGE with Paul Hanak
Evolution of Talent and Tech with Steve Trover
Organic Growth Wizards: The Art and Science of Scaling Your Portfolio with Sam Amir, Josh Joseph, and Ryan Olin, moderated by Jacobie Olin
Find An Unfair Advantage with Your Tech Stack with Yarin Lerer
The Newlywed Game: Working with Spouses and Partners with Rachel and Rob Alday, Ginger and Hunter Harrelson, and Elaine and Lance Stitcher
In-Case-You-Stayed-Out-Too-Late Networking Break
Comp Set Data Analysis: Airdna, Beyond, Melanie Brown, Key Data, Becca Madigan, Pricelabs, John DeRoulet, Wheelhouse
Hot Takes on Hot Topics with Rebecca Ballart, Jason Krieg, and Emile Sakhel, moderated by Becca Madigan
Minute to Win It: 40 Proven Strategies to Grow Your Vacation Rental Inventory in 40 Minutes with Brooke Pfautz and Brian Riggs
Fractional Revenue Management with John An and Natasha Osbourn, moderated by Heather Richer
Advanced Marketing Q&A with the Ambers with Amber Carpenter, Amber Hurdle, and Amber Knight
From Guest Portal to Profit with Simon Seroussi
Implementing EOS with Daniel Galbraith, Dennis Goedheid, Brian Harris, and Elisabeth Yoho, moderated by Tim Cafferty
Win Your Time Back: Practical Ways of Implementing AI into Your Daily Workflows with Sam Dundas
The Fee Frontier: Optimizing Fees & Charges with John An, Bryant Loy, and Rachel Robinson, moderated by Kate Kirschner
Live Marketing Hot Seats: Real-Time Audits with Paul Manzey and Conrad O'Connell
Monthly-End Blueprint: Excellerate Closing Processes with Ben Coons and Jason Mraz
Future of Revenue Management Debate with Dennis Goedheid, Emre Ilgaz, and Satori Wilson, moderated by John DeRoulet
Crack the Code of Event Pricing Frameworks with Monique DeLorenzo
Future-Proofing Technology with Jeremy Gall, Dennis Goedheid, Andrew Kitchell, Nir Maimon, Vered Schwarz, and Boogie Wittenburg, moderated by Simon Lehmann
Lunch and DARM Battleground
The Price Is Right: Revenue Pros Edition
The Missing Metric: Owner Confidence with Ryan Saylor
Proactive Pacing: Using Data to Drive Demand Before You Drop Rate with Amber Knight
10 Revenue Boosters for STR/MTR Operators with Derek Jones
From Tool to Teammate: Making AI Your Best Employee with Francois Gouelo
Create an Upsell Culture with Tony Santili
Empowering Local Teams with Rob Alday, Daniel Galbraith, Jeremy Gall, Steve Schwab, and Elisabeth Yoho, moderated by Tim Cafferty
7th Annual DARM Ice Cream Break
RM Mentor Match with Kate Kirschner and Becca Madigan
The Property Pricing Lifecycle with Amber Carpenter and Andrew Kitchell
Three Things to Increase Revenue: Demand, Conversion, and Value. It’s Just That Simple with Michelle Marquis
PMS Personas and Why Most Tech Stacks Falter After Go-Live with Dawn Yeskulsky
Bad Stays and Bourbon Chasers: Your Worst Guest Stories with Amanda Martins
AI That Actually Works: Automating Guest Messaging at Scale with Cole Rubin
Margin Impact From Upsells & Additional Revenue with Max Porterkhampsky and Annie Sloane, moderated by Rachel Alday
Closing Keynote Sol Rashidi, Leading AI & Data for Enterprise & Startups
Closing Party and Fireworks