

8:00 - 9:30 AM	Registration and Southern Hospitality Breakfast
8:15 - 8:45 AM	State of the State: Florida Legislative Updates with Tiffany Edwards
8:45 - 9:50 AM	Opening Welcome and General Session: State of the Vacation Rental Industry with Jason Sprenkle, Key Data
9:50 - 10:20 AM	Networking Break
10:20 - 11:00 AM	Revenue Management 101 with Sarah Franzen	Decoding Demand: The Guide to Booking Pace & Curves with Rebecca Ballart and Jamie Lane	Exploring ESOPs with Meredith Fiocchi	The Marketing Edge: Turning Data into Direct Revenue with Alex Boyer and Brett Wright	Florida Panhandle/Gulf Coast Data Deep Dive with Melanie Brown	Channel Guest Experiences with Hospitality TV Tech with Kathryn Raimer and Doug Strachota	Built to Book: Growing Nights with Profitable Ops with Judy Baker Campbell, Fred Boothby, Robin Craigen, Ned Lucks, and moderated by Nir Maimon
11:15 - 11:55 AM	UN-predictable Revenue: Adding Destination Risk to Budget Forecasts with Tiffany and Ben Edwards	Is It Time to Drop Rates? with Henry Corell and Rick Jernigan	The Future of Ad Tracking: Clean Data, Clear Insights, AI-Powered Reporting with Jeff Sauer	Calendar Control: Minimum Stays, Maximum Impact with Emily Pattillo and Delanie Schulze	From Lead to Listing: 3 Proven Examples to Grow Your Inventory with Jamie Lane and Scott Sage	The Agentic Future of Hospitality with Moran Goldboim	Defining Luxury with Rachel Alday, Jeanne Dailey, Alana Gall, Brian Harris, Nir Maimon, Steve Schwab, and moderated Tim Cafferty
11:55 - 1:45 PM	Lunch, Fireside Chat with Boogie Wittenburg, and DARM Battleground
2:00 - 2:40 PM	Data and The Human Impact of Operations with Jeremy Gall	Revenue Management + Distribution = Revenue Optimization Machine with Bart-Jan Leyts and Doug Truitt	Speak to Owners About Sensitive Revenue Management Opportunities with Scott Bunce	There’s No ONE Right Way! Rev Mgmt Levers for Every Business with Heather Fogle and Jason Gann	AI is Radically Changing Search with Dr. Marie Haynes	Don't Leave Money on the Table: The Hidden Revenue Playbook with Emily Fishman and Jared Paglialonga	2026 Regulatory and Environmental Discussion with Jim Bagby, Carrie Bateman, Tiffany Edwards, Brian Kellenberger, Scott Leggatt, Ned Lucks, and moderated by Amy Hinote
2:40 - 3:10 PM	Cheese and Chocolate Afternoon Break
3:10 - 3:50 PM	The Great Revenue Management Debate with Heather Richer, Satori Wilson, and moderated by Jordan Locke	Diverse Portfolios: Strategies for Scale & Segmentation with Rachel Robinson	The “LoserBoard”: Spot Underperformers Before They Sink Your Portfolio with Pedro Zevallos	The Most Complex Problem I'm Solving: AI, Automation, and the Human Side of Hospitality with Ari Eryorulmaz	The New Search Marketing Environment with Britt Benson-Greer	Tax or Trash - Compliance Edition with Max Fountain	Adjusting to New Norms (Policies, Pace, Repeat Guests, OTAs, etc.) with David Angotti, Amber Carpenter, and moderated by Steve Schwab
4:00 - 5:00 PM	Keynote Zack Kass, Former Head of Go-to-Market at OpenAI

Wednesday, December 3rd

8:00 -9:30 AM

Florida Sunrise Breakfast, General Session: "Bad Company: Private Equity and the Death of the American Dream" with Megan Greenwell, and General Session: Room for Growth: The U.S. Short-Term Rental Outlook Through 2026 with Jamie Lane, AirDNA

9:30 -10:10 AM

RM Confessional: Vent, Learn, and Connect with Ben Coleman, Shane Fouts, Wallace LaFont, Carmen Valentine, and moderated by Amber Prickett

AI Is Changing the RM Game with Pedro Borges, Henry Corell, Brett Genz, and moderated by Jordan Locke

Acronym Overload: How AI + SEO Influence GEO, AEO, and Google’s SGE with Paul Hanak

Evolution of Talent and Tech with Steve Trover

Organic Growth Wizards: The Art and Science of Scaling Your Portfolio with Sam Amir, Josh Joseph, Ryan Olin, and moderated by Jacobie Olin

Find An Unfair Advantage with Your Tech Stack with Yarin Lerer

The Newlywed Game: Working with Spouses and Partners with Rachel and Rob Alday, and Elaine and Lance Stitcher

10:10 - 10:40

In-Case-You-Stayed-Out-Too-Late Networking Break

10:40 - 11:20 AM

The Power of Storytelling to Market our Coastal Brand with Elaine and Lance Stitcher

Hot Takes on Hot Topics with Rebecca Ballart, Jason Krieg, Emile Sakhel, and moderated by Becca Madigan

Minute to Win It: 40 Proven Strategies to Grow Your Vacation Rental Inventory in 40 Minutes with Brooke Pfautz and Brian Riggs

Fractional Revenue Management with John An, Sarah Franzen, Natasha Osborn, and moderated by Heather Richer

Advanced Marketing Q&A with the Ambers with Amber Carpenter, Amber Hurdle, Amber Knight, and moderated by Michelle Marquis

From Guest Portal to Profit with Simon Seroussi

Implementing EOS with Jim Bizily, Daniel Galbraith, Dennis Goedheid, Brian Harris, Elisabeth Yoho, and moderated by Tim Cafferty

11:30 - 12:10 PM

Win Your Time Back: Practical Ways of Implementing AI into Your Daily Workflows with Sam Dundas

The Fee Frontier: Optimizing Fees & Charges with Bryant Loy, Braden Murphy, Rachel Robinson, and moderated by John An

Live Marketing Hot Seats: Real-Time Audits with Paul Manzey and Conrad O'Connell

Monthly-End Blueprint: Accelerate Closing Processes with Ben Coons and Jason Mraz

The Future of Revenue Management Debate with Eve Anderson, Emre Ilgaz, Jennifer Talbert, and moderated by John deRoulet

Crack the Code of Event Pricing Frameworks with Monique DeLorenzo

Future-Proofing Technology with Jeremy Gall, Dennis Goedheid, Andrew Kitchell, Nir Maimon, Vered Raviv-Schwarz, Boogie Wittenburg, and moderated by Simon Lehmann

12:10 - 2:00 PM

Lunch, Fireside Chat with Simon Lehmann and Vered Raviv-Schwarz, and DARM Battleground

2:50 - 3:20 PM

7th Annual DARM Ice Cream Social

3:20 - 4:00 PM

RM Mentor Match with Becca Madigan and Ryan Saylor

The Property Pricing Lifecycle with Amber Carpenter and Andrew Kitchell

Three Things to Increase Revenue: Demand, Conversion, and Value. It’s Just That Simple with Michelle Marquis

PMS Personas and Why Most Tech Stacks Falter After Go-Live with Dawn Yeskulsky

Bad Stays and Bourbon Chasers: Your Worst Guest Stories with Amanda Martins

AI That Actually Works: Automating Guest Messaging at Scale with Cole Rubin

Margin Impact From Upsells & Additional Revenue with Max Porterkhampsky, Annie Sloane, and moderated by Rachel Alday

4:15 - 5:00 PM

Closing Keynote Sol Rashidi, Leading AI & Data for Enterprise & Startups

5:00 - 6:00 PM

Sunset Happy Hour and Fireworks



8:30 - 9:30 AM	Registration and Florida Sunrise Breakfast
8:30 - 9:20 AM	*General Session: "Bad Company: Private Equity and the Death of the American Dream"* with Megan Greenwell, and General Session: Room for Growth: The U.S. Short-Term Rental Outlook Through 2026 with Jamie Lane, AirDNA
9:30 - 10:10 AM	RM Confessional: Vent, Learn, and Connect with Ben Coleman, Shane Fouts, Wallace LaFont, Carmen Valentine, and moderated by Amber Prickett	AI Is Changing the RM Game with Pedro Borges, Henry Corell, Brett Genz, and moderated by Jordan Locke	Acronym Overload: How AI + SEO Influence GEO, AEO, and Google’s SGE with Paul Hanak	Evolution of Talent and Tech with Steve Trover	Organic Growth Wizards: The Art and Science of Scaling Your Portfolio with Sam Amir, Josh Joseph, Ryan Olin, and moderated by Jacobie Olin	Find An Unfair Advantage with Your Tech Stack with Yarin Lerer	The Newlywed Game: Working with Spouses and Partners with Rachel and Rob Alday, and Elaine and Lance Stitcher
10:10 - 10:40 AM	In-Case-You-Stayed-Out-Too-Late-And-Missed-Breakfast Mid-Morning Break
10:40 - 11:20 AM	The Power of Storytelling to Market our Coastal Brand with Elaine and Lance Stitcher	Hot Takes on Hot Topics with Rebecca Ballart, Jason Krieg, Emile Sakhel, and moderated by Becca Madigan	Minute to Win It: 40 Proven Strategies to Grow Your Vacation Rental Inventory in 40 Minutes with Brooke Pfautz and Brian Riggs	Fractional Revenue Management with John An, Sarah Franzen, Natasha Osborn, and moderated by Heather Richer	Advanced Marketing Q&A with the Ambers with Amber Carpenter, Amber Hurdle, Amber Knight, and moderated by Michelle Marquis	From Guest Portal to Profit with Simon Seroussi	Implementing EOS with Jim Bizily, Daniel Galbraith, Dennis Goedheid, Brian Harris, Elisabeth Yoho, and moderated by Tim Cafferty
11:30 - 12:10 PM	Win Your Time Back: Practical Ways of Implementing AI into Your Daily Workflows with Sam Dundas	The Fee Frontier: Optimizing Fees & Charges with Bryant Loy, Braden Murphy, Rachel Robinson, and moderated by John An	Live Marketing Hot Seats: Real-Time Audits with Paul Manzey and Conrad O'Connell	Monthly-End Blueprint: Accelerate Closing Processes with Ben Coons and Jason Mraz	The Future of Revenue Management Debate with Eve Anderson, Emre Ilgaz, Jennifer Talbert, and moderated by John deRoulet	Crack the Code of Event Pricing Frameworks with Monique DeLorenzo	Future-Proofing Technology with Jeremy Gall, Dennis Goedheid, Andrew Kitchell, Nir Maimon, Vered Raviv-Schwarz, Boogie Wittenburg, and moderated by Simon Lehmann
12:10 - 2:00 PM	Lunch, Fireside Chat with Simon Lehmann and Vered Raviv-Schwarz, and DARM Battleground
2:10 - 2:50 PM	The Price Is Right: Revenue Pros Edition with Sarah Franzen, Jason Gann, and Becca Madigan	The Missing Metric: Owner Confidence with Ryan Saylor	Proactive Pacing: Using Data to Drive Demand Before You Drop Rates with Amber Knight	10 Revenue Boosters for STR/MTR Operators with Derek Jones	From Tool to Teammate: Making AI Your Best Employee with Francois Gouelo	Create an Upsell Culture with Tony Santili	Empowering Local Teams with Rob Alday, Jim Bizily, Daniel Galbraith, Jeremy Gall, Steve Schwab, Elisabeth Yoho, and moderated by Tim Cafferty
2:50 - 3:20 PM	7th Annual DARM Ice Cream Social
3:20 - 4:00 PM	RM Mentor Match with Becca Madigan and Ryan Saylor	The Property Pricing Lifecycle with Amber Carpenter and Andrew Kitchell	Three Things to Increase Revenue: Demand, Conversion, and Value. It’s Just That Simple with Michelle Marquis	PMS Personas and Why Most Tech Stacks Falter After Go-Live with Dawn Yeskulsky	Bad Stays and Bourbon Chasers: Your Worst Guest Stories with Amanda Martins	AI That Actually Works: Automating Guest Messaging at Scale with Cole Rubin	Margin Impact From Upsells & Additional Revenue with Max Porterkhampsky, Annie Sloane, and moderated by Rachel Alday
4:15 - 5:00 PM	Closing Keynote Sol Rashidi, Leading AI & Data for Enterprise & Startups
5:00 - 6:00 PM	Sunset Happy Hour and Fireworks