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7:30 - 9:30 AM
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Registration and Southern Hospitality Breakfast
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8:15 - 9:30 AM
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Opening Welcome and General Session: "Heart" with John Suzuki and the "2024 Vacation Rental Performance and 2025 Outlook" with Jason Sprenkle and Melanie Brown, Key Data Dashboard
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9:45 - 10:20 AM
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RevProf Revenue Management Mentorship Matchup with Becca Madigan and Meg Park
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The Future of SEO: How Changes at Google Are Affecting the Vacation Rental Industry with Barry Schwartz
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Regional Data Deep Dive: Mountain Regions with Melanie Brown
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Revenue Managers' Guide to Effective Reporting: Which Reports, When to Use Them, and How to Create Them with Amber Prickett
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The ESOP Opportunity: Perhaps a Better Exit Strategy with Meredith Fiocchi
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Hospitality Lessons for the Future of Vacation Rentals: Elevating Quality and Service with Ashley Ching
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Executive Roundtable: Empowering Local Teams with Leslie Adcock, Rachel Alday, Heather Craigen, Elizabeth Francisco, Patrick Keenan, Hunter Harrelson, Elizabeth Yoho and Moderated by Tim Cafferty
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10:20 - 10:45 AM
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Taste of Women's Summit Mid-Morning Tea Sponsored by Key Data
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10:45 - 11:20 AM
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Revenue Management Basics: Introduction to Concepts, Metrics and Data with Austin Ford and Sarah Franzen
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The Price is Right: The Art of Compression and Event Pricing with Rebecca Ballart and Meg Park
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Market-Tested Ad Strategies for 2025 and Beyond with Jeff Sauer
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Regional Data Deep Dive: East Coast Beaches with Melanie Brown
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Super Humans: Leveraging AI to Optimize Talent with Steve Trover
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Reverse Engineering a $10M Exit: A 5-Year Roadmap for Maximizing Your Business Value with Jacobie Olin
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The Unshakeable You: Shifting from Reacting to Responding with Brittany Blackman
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Changing Your Company Culture (EOS) with Leslie Adcock, Kim Balsama, Jim Bizily, Jodi Cleer, Dennis Goedheid, Alys Macias, Elisabeth Yoho and Moderated by Amber Hurdle
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11:30 - 12:05 PM
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Deciphering Trends: Hands-On Masterclass on Interpreting Market and Revenue Data with John deRoulet, Emily Patillo and Ryan Saylor
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Revenue Management Audit with Sarah Franzen, Jordan Locke, Becca Madigan and Heather Richer
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Hear Directly from Booking.com, Vrbo, and Airbnb on All Things Distributionwith Maribel Calderon, Booking.com, Shannyn Jones, Airbnb, Matt Sartor, Vrbo, and moderated by Michelle Marquis
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Own Your Data: Data Privacy and Protection with Chad Blankenship
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3 Hidden Gems in Google Analytics 4 with Chris Mercer
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Building a Sustainable Business Through Benchmarks and Progressive Operations with Ben Edwards
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Train Your Entire Staff To Elicit Kama Muta with Doug Kennedy
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Executive Roundtable: Gulf Coast Regulations with Louisa Baldock, Ginger Harrelson, Scott Leggat and Ken Wampler and Moderated by Tiffany Edwards
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12:05 - 2:00 PM
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Bama Surf and Turf Lunch Sponsored by Key Data
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12:35 - 1:00 PM
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Fireside Chat with Vered Raviv-Schwarz, President & COO, Guesty
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1:00 - 2:00 PM
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DARM Battleground First Five
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2:10 - 2:45 PM
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Unlock Revenue Potential: Essential Strategies, Cutting-Edge Tools, and Advanced Techniques to Outperform Your Competition with Shay Many
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Fees Unleashed: Navigating the Impact on Your Vacation Rental Pricing Strategy with Rebecca Ballart and Chad Blankenship
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Elevating Excellence: Hospitality in Luxury Vacation Rentals with Robin Craigen, Alana Gall, Dennis Goedheid, Nir Maimon, Beverly Serral and moderated by April Burns
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Uncover the Power of Property Data and Guest Interactions to Transform Vacation Rental Management with Jeremy Gall
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ChatGPT and Gemini: Are Large Language Models Just Hype or the Beginning of a Civilization-Level Change? with Dr. Marie Haynes
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Profit Potential: Insider Strategies for Maximizing Revenue & Minimizing Expenses with Shaan Franchi
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Marketing and Scalability: How to move from good to great! with Jodi Cleer
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Panel Discussion: Purpose Built Vacation Rentals with Susan Gaberino, Brian Harris, Steve Milo, Jodi Refosco, CJ Stam and Moderated by Steve Trover
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2:45 - 3:10 PM
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Cheese and Chocolate Afternoon BreakSponsored by Key Data
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3:10 - 3:45 PM
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The Don'ts of Revenue Management: Lessons from the Trenches with Miles Chew, Carson Dabbs, Natasha Koporulina, and Rachel Robinson
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Nontraditional Data Sources with Henry Corell, Jamie Lane and Heather Richer
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Safety: Threat or Opportunity? with Rob Alday, Robin Craigen, Daniel Galbraith, Patrick Kennan, Nir Maimon and moderated by Koryn Okey
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How to Win Legislative Campaigns through Marketing and Data with Tiffany Edwards
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Knowing Your Client KPI’s to Grow Your Brand and Your Revenue with Chris Walker
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Connecting the Dots: Financial Management for Vacation Rentals with Johnathan Sukhia
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Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes! with Paul Hanak
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Executive Roundtable: Rising Cost of Technology with Amber Carpenter, Jeremy Gall, Simon Lehmann, Ned Lucks, Jeff Robertson, Steve Schwab, Lance Stitcher
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3:55 - 4:30 PM
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Q&A: Ask the Revenue Management Experts with John An, Bryant Loy, Valerie Claggett, and Meg Park
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Dynamic Competitive Sets: The New Benchmark for Performance with Oliver Stern
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Bad Stays and Bourbon Chasers: Your Worst Guest Stories with Zach Grimes and Amanda Martins
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Communicating Rev Mgt To Owners Who Always Know Better Than You! with Scott Bunce
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2025 Technology Road Map for the Vacation Rental Industry with Jeremy Gall, Vered Raviv-Schwarz, Elizabeth Francisco, John Vingia, Boogie Wittenburg and moderated by Amy Hinote
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Risk Management: Changes in Payment System and Travel Insurance with Laird Saeger and Matt Gollis
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Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings with Conrad O'Connell
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Round 2: What PMs are Doing Differently their Second Time Around with Jim Bizily, Mike Connolly, Brian Harris, Jodi Refosco, Chris Wheeler Moderated by Tim Cafferty
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5:00 PM - 6:30 PM
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FPVRC Advocacy Reception presented by Track, Hotel Effie Ara Rooftop Bar
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