2024 Sessions

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Monday, December 2nd
4:00 - 6:00 PM Registration
4:30 - 6:00 PM Holiday Welcome Reception, Sponsored by Getbesty.ai
Session Key Foundational Revenue Management Advanced Revenue Managemen Marketing and Distribution Data
Coral D 		Technology and AI Risk and Revenue Hospitality Executive Industry Discussions

Tuesday, December 3rd
7:30 - 9:30 AM Registration and Southern Hospitality Breakfast
8:15 - 9:30 AM Opening Welcome and General Session: "Heart" with John Suzuki and the "2024 Vacation Rental Performance and 2025 Outlook" with Jason Sprenkle and Melanie Brown, Key Data Dashboard
9:45 - 10:20 AM RevProf Revenue Management Mentorship Matchup with Becca Madigan and Meg Park The Future of SEO: How Changes at Google Are Affecting the Vacation Rental Industry with Barry Schwartz Regional Data Deep Dive: Mountain Regions with Melanie Brown Revenue Managers' Guide to Effective Reporting: Which Reports, When to Use Them, and How to Create Them with Amber Prickett The ESOP Opportunity: Perhaps a Better Exit Strategy with Meredith Fiocchi Hospitality Lessons for the Future of Vacation Rentals: Elevating Quality and Service with Ashley Ching Executive Roundtable: Empowering Local Teams with Leslie Adcock, Rachel Alday, Heather Craigen, Elizabeth Francisco, Hunter Harrelson, Elizabeth Yoho and Moderated by Amber Hurdle
10:20 - 10:45 AM Taste of Women's Summit Mid-Morning Tea Sponsored by Key Data
10:45 - 11:20 AM Revenue Management Basics: Introduction to Concepts, Metrics and Data with Austin Ford and Sarah Franzen The Price is Right: The Art of Compression and Event Pricing with Rebecca Ballart Market-Tested Ad Strategies for 2025 and Beyond with Jeff Sauer Regional Data Deep Dive: East Coast Beaches with Melanie Brown Super Humans: Leveraging AI to Optimize Talent with Steve Trover Reverse Engineering a $10M Exit: A 5-Year Roadmap for Maximizing Your Business Value with Jacobie Olin The Unshakeable You: Shifting from Reacting to Responding with Brittany Blackman Changing Your Company Culture (EOS) with Leslie Adcock, Kim Balsama, Jim Bizily, Jodi Cleer, Dennis Goedheid, Alys Macias, Elisabeth Yoho and Moderated by Amber Hurdle
11:30 - 12:05 PM Deciphering Trends: Hands-On Masterclass on Interpreting Market and Revenue Data with John deRoulet, Emily Patillo and Ryan Saylor Revenue Management Audit with Sarah Franzen, Jordan Locke, Becca Madigan and Heather Richer Hear Directly from Booking.com, Vrbo, and Airbnb on All Things Distributionwith Maribel Calderon, Booking.com, Shannyn Jones, Airbnb, Matt Sartor, Vrbo, and moderated by Michelle Marquis Own Your Data: Data Privacy and Protection with Chad Blankenship 3 Hidden Gems in Google Analytics 4 with Chris Mercer Building a Sustainable Business Through Benchmarks and Progressive Operations with Ben Edwards Train Your Entire Staff To Elicit Kama Muta with Doug Kennedy Executive Roundtable: Gulf Coast Regulations with Louisa Baldock, Ginger Harrelson, Scott Leggat and Ken Wampler and Moderated by Tiffany Edwards
12:05 - 2:00 PM Bama Surf and Turf Lunch Sponsored by Key Data
12:35 - 1:00 PM Fireside Chat with Vered Raviv-Schwarz, President & COO, Guesty
1:00 - 2:00 PM DARM Battleground First Five
2:10 - 2:45 PM Unlock Revenue Potential: Essential Strategies, Cutting-Edge Tools, and Advanced Techniques to Outperform Your Competition with Shay Many Fees Unleashed: Navigating the Impact on Your Vacation Rental Pricing Strategy with Chad Blankenship Elevating Excellence: Hospitality in Luxury Vacation Rentals with Robin Craigen, Dennis Goedheid, Nir Maimon, Beverly Serral and moderated by April Burns Uncover the Power of Property Data and Guest Interactions to Transform Vacation Rental Management with Jeremy Gall ChatGPT and Gemini: Are Large Language Models Just Hype or the Beginning of a Civilization-Level Change? with Dr. Marie Haynes Profit Potential: Insider Strategies for Maximizing Revenue & Minimizing Expenses with Shaan Franchi Marketing and Scalability: How to move from good to great! with Jodi Clear Panel Discussion: Purpose Built Vacation Rentals with Susan Gaberino, Brian Harris, Steve Milo, Jodi Refosco, CJ Stam and Moderated by Steve Trover
2:45 - 3:10 PM Cheese and Chocolate Afternoon BreakSponsored by Key Data
3:10 - 3:45 PM The Don'ts of Revenue Management: Lessons from the Trenches with Carson Dabbs, Miles Chew and Natasha Koporulina Nontraditional Data Sources with Jamie Lane and Heather Richer Safety: Threat or Opportunity? with Rob Alday, Robin Craigen, Daniel Galbraith, Patrick Kennan, Nir Maimon and moderated by Koryn Okey How to Win Legislative Campaigns through Marketing and Data with Tiffany Edwards Knowing Your Client KPI’s to Grow Your Brand and Your Revenue with Chris Walker Connecting the Dots: Financial Management for Vacation Rentals with Johnathan Sukhia Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes! with Paul Hanak Executive Roundtable: Rising Cost of Technology with Amber Carpenter, Jeremy Gall, Simon Lehmann, Ned Lucks, Jeff Robertson, Steve Schwab, Lance Stitcher
3:55 - 4:30 PM Q&A: Ask the Revenue Management Experts with John An, Bryant Loy and Meg Park Dynamic Competitive Sets: The New Benchmark for Performance with Andrew Kitchell Bad Stays and Bourbon Chasers: Your Worst Guest Stories with Andrew Bate Communicating Rev Mgt To Owners Who Always Know Better Than You! with Scott Bunce 2025 Technology Road Map for the Vacation Rental Industry with Ryan Baily, Jeremy Gall, Vered Raviv-Schwarz, John Vingia and moderated by Amy Hinote Risk Management: Changes in Payment System and Travel Insurance with Laird Saeger and Matt Gollis Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings with Conrad O'Connell Round 2: What PMs are Doing Differently their Second Time Around with Jim Bizily, Mike Connolly, Brian Harris, Jodi Refosco and Chris Wheeler

Wednesday, December 4th
7:30 - 9:30 AM Registration and Florida Sunrise Breakfast
8:30 - 9:30 AM Recap and General Session: "Will AI Replace the Most Important Capital in the Industry?" with Simon Lehmann and Fireside Chat with Sam Dundas
9:45 - 10:20 AM Aligning Interests: Educating Homeowners and Stakeholders on Revenue Strategies with John deRoulet and Satori Wilson Fun with Forecasting: Exploring applications and techniques for VR/STR with Natasha Koporulina and Meaghan Moylan Amplify Your Authentic Brand: Captivate Guests, Win Homeowners, and Inspire Your Team with Amber Hurdle Finding Revenue Streams in the Treasure Trove of Data You’re Already Collecting with Larry Hoffer Beyond the Hype, AI Copilots that Maximize Revenue at Scale with Sam Dundas Leveraging Remote Teams and 24/7 Support to Maximize Revenue and Efficiency with Rich Sippos Filling Your Hospitality Tank: Team Building to Prevent Burnout with April Burns What Marketing Leadership Looks Like 2025-2027 with Amber Carpenter, Cedric Degruyter, Ginger Harrelson, Alex Husner, Jeff Robertson, Robyn Scott, Emily Thompson and Moderated by Jodi Cleer
10:20 - 10:45 AM In-Case-You-Stayed-Out-Too-Late-And-Missed-Breakfast Mid-Morning Break
10:45 - 11:20 AM Crystal Ball: Revenue Management Predictions for 2025 with Kate Kirschner, Emre Illgaz, John Malone and Meaghan Moylan Unlocking Advanced Metrics with Jordan Locke Concierge vs. Up Sells in Our Industry - Revenue Potential with Heather Craigen, Valerie Gangas and Nir Maimon and Moderated by Rachel Alday Making Market Data The Core of Your Innovation Strategy with Justin Panzer Your Needs, Your Rules: Take Back the Software Buying Process with Kathleen Fitzpatrick and Dawn Yeskulsky The Secret Power of Offline Conversion with Michelle Marquis 2025 Strategic Workforce Planning: Balancing Technology, Talent, and Transformation with Linny Jones and Sue Jones Repeat Guests: Revenue Management, Marketing and Value with Louisa Baldock, Kim Balsama, Jim Bizily, Randy Hall, Ned Lucks and Lance Stitcher
11:30 - 12:05 PM Vacation Rental Revenue Management vs. Other Industries with Ben Day, Jamie Lane, Vinayak Mahtani and Heather Richer Advanced Tools and Analytics Techniques with Heather Haire Creating Memorable Experiences for Guests, Owners, and Your Team with Rachel Alday, Hunter Harrelson, Meaghan Moylan and Koryn Okey Turn the Lights On: Making Your Business Path Clear with Business Intelligence with Shahar Goldboim Optimize Data Analysis and Reporting Capabilities with Customized Reports with Maria Lancaster and Malina Lieven The Numbers Whisperer: Uncovering Financial Insights to Drive Success with Jen Ford Is Social Media Worth the Hype with Cheyenne Hayes The Relationship between Marketing and Revenue Management with Alex Husner, Amber Carpenter, Louisa Baldock, Randy Hall, Scott Bunce and Moderated by Emily Thompson
12:05 - 1:45 PM Holiday Luncheon
12:20 - 12:40 PM Fireside Chats with Tim Rosolio, Vice President of Vacation Rental Partner Success, Expedia Group
12:45 - 1:40 PM DARM Battleground
1:45 - 2:20 PM Future-Proof Your Revenue Management Strategies with Ryan Saylor Revenue Management through Regulations with Alana Gall, Jenna Goedecke and Kate Kirschner Closed Data Drives Decisions and Organizational Change: A Case Study with Finger Lakes Premier Properties with Leslie Adcock and Brian Zerges moderated by Sue Jones Niche Distribution Channels: Often Overlooked Niche Revenue Streams with Sean Beckham, American Snowbird, Anthony Gannt, At Ease, Lorraine Woodward, Becoming RentABLE and moderated by Steve Schwab Safeguarding Revenue: The Essential Role of Travel Protection for Property Managers with Tony Santilli Fireside Chat with Steve Milo The Newlywed Game: Working with Spouses and Partners with Rachel & Rob Alday, Robin & Heather Craigen, Ginger & Hunter Harrelson, Lance and Elaine Stitcher and Moderated by April Burns
2:25 - 2:45 PM 6th Annual DARM Ice Cream Break
2:45 - 3:20 PM The Great Debate: Revenue Management Professionals Debate Popular Strategies with Bryant Loy, Jordan Locke and Michael Vialpando Regional Data Deep Dive: Gulf Coast Beaches with Melanie Brown Establishing Your Destination Voice as a Marketing Tactic with Rachel Alday, Valerie Budd, Ginger Harrelson, Alex Husner and Claire Reiswerg Maximizing Workforce Efficiency: Strategic Approaches to Expense Management with Catherine Ratcliffe Unveiling What Travelers Want: HomeToGo's 2025 Travel Forecast with Britt Autry Impact of Private Equity on STR/VR Technology Landscape with Ryan Baily, Jeremy Gall, Andrew Kitchell, Jason Sprenkle, John Vingia, and moderated by Amy Hinote
3:30 - 4:30 PM Will Guidara, Bestselling Author, Unreasonable Hospitality, “Hospitality Infiltration”
4:30 - 6:30 PM Will Guidara Book Signing, Beer and Wine Reception, Fireworks Sponsored by Red Sky Travel Insurance
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