Marketing

Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from bigger, richer, flashier competition. But that without some very intentional sculpting of these attributes those same managers can easily slip into a commodity price race to the bottom. After several years on the road documenting…

Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly…not through third-party channels. Too often when looking at revenue management, we neglect our own websites. This panel will discuss how to merchandize property listings, optimize sort algorithms, display pricing and policies, use strike-through and urgency pricing, and maximize promotions on your own…