5 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to adapt to an ever-changing landscape. Knowing which data points to observe and how to effectively leverage them plays a critical role in maximizing your return. With the help of Mark Bastin providing insights from a…

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Evaluating Online Marketing Performance and Making Rapid Adjustments

In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s ever-shifting market of demand, it is critical that you know when to hit the gas, and when to hit the brakes on your digital advertising and marketing efforts. We will cover from the intermediate to…

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Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays

Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now we are mainstream, and travelers are hooked and coming back—but are they coming back to you specifically as a repeat guest? With rate increases, are you driving up the value to the repeat guest in…

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Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue

Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of your brand, strengthen your relationship within the community in which you live, and even create recurring revenue. In this session, Travis Wilburn will share how to build relationships with other tourism partners (affiliate networks) using…

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How to Drive Direct Bookings and Steal OTA Traffic

As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed a mindset of achieving similar results on a budget. She will outline the process used and tools needed to build a brand to millions of website visitors. This knowledge can be leveraged for direct bookings.

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Building Competitive Sets: Developing Comp Sets and Tools Available

Building competitive sets, aka comp sets, is challenging but necessary in building rate strategies. After last year’s DARM Conference, we realized that revenue managers were in need of a tool for comp sets. As a result, AirDNA and Key Data set out to help. In this panel, revenue managers will meet up with comp-set tool…

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Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)

Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always a top line goal and KPI for companies. In this panel we will have industry experts discussing how these four areas collaborate together successfully in order to reach top-line revenue goals/KPI’s.

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