Marketing

2022 DARM, Marketing, Marketing

Website Design and Testing: Rethinking How We Have Always Done It

What if we just started from scratch? A candid discussion on the…

2021 DARM, Executive, Marketing

The Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness

Matt Landau believes every independent vacation rental manager is sitting on a…

2021 DARM, Advanced Revenue Management, Executive, Marketing, Revenue Management

The Future of VR Technology: How Are Technology Companies Approaching the Future? A Panel with Tech Leaders about Future Plans, Consolidation, and Connectivity

During this panel discussion led by Amy Hinote, we’ll learn more about…

2021 DARM, Advanced Revenue Management, Executive, Marketing, Revenue Management

Rentals Recovery Roadmap: What Industry Trends Will Prevail?

Since the onset of the COVID-19 pandemic, the US economy—specifically, the hospitality…

2021 DARM, Marketing

Play Bigger: Tips & Tricks to Drive Direct Bookings

Not all clicks are created equal. Conversion is still king, but clicks…

2022 DARM, Marketing, Marketing

Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload

Just how effective is your PPC game? Are you getting the right…

2021 DARM, Advanced Revenue Management, Marketing, Revenue Management

Optimizing Listings and Pricing on Airbnb

Airbnb will join a panel of revenue managers to discuss how VRMs…

2021 DARM, Executive, Marketing

Merchandise Properties and Maximize Bookings on Your Own Website

Across enterprise-level vacation rental management companies, over 50% of bookings are coming…

2021 DARM, Executive, Marketing, Revenue Management

How to Hold a Revenue Strategy Meeting

Richer Logic’s Heather Richer will discuss how to construct an effective agenda…

2022 DARM, Marketing, Marketing

How to Drive Direct Bookings and Steal OTA Traffic

As an employee of a niche OTA, Brittany has thoroughly studied how…

2021 DARM, Marketing

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its…

2021 DARM, Marketing

Gold in Plain Sight: Email Marketing Strategies to Grow Revenue

With inventory filling fast this year, too many email marketing strategies got…

2021 DARM, Executive, Marketing

Getting Your Entire Team on Board for Direct Bookings

Doug Kennedy will show us how to secure more direct bookings via…

2022 DARM, Marketing, Marketing

Evaluating Online Marketing Performance and Making Rapid Adjustments

In this session, we will review the “trigger points” for when to…

2022 DARM, Marketing, Marketing

Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays

Marketing to new travelers has been the name of the game while…

2021 DARM, Executive, Marketing, Revenue Management

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard

Like all well-run companies, property management companies should be data driven at…

2022 DARM, Marketing, Marketing

Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue

Thinking outside the box, learn various online strategies that will drive direct…

2021 DARM, Executive, Marketing

Building Repeat Business: Converting Guests into Repeat Customers

Looking ahead to what could be a highly competitive 2022, having confirmed…

2021 DARM, Executive, Marketing, Revenue Management

Building Competitive Sets: Developing Comp Sets and Tools Available

Building competitive sets, aka comp sets, is challenging but necessary in building…

2021 DARM, Advanced Revenue Management, Executive, Marketing, Revenue Management

Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)

Whether big or small, how are your sales, distribution, revenue, and marketing…

2021 DARM, Advanced Revenue Management, Executive, Marketing, Revenue Management

Analyzing Operations and Property Data: What’s Changed (And Hasn’t) in the Last 18 Months

The growth of the short-term rental category is well documented―not only with…

2022 DARM, Marketing, Marketing

5 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers are required to keep a watchful…