Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to adapt to an ever-changing landscape. Knowing which data points to observe and how to effectively leverage them plays a critical role in maximizing your return. With the help of Mark Bastin providing insights from a property manager’s perspective, Hannah Dylewski and Britt Benson-Greer will explore five data points and how you can use them to better inform your email marketing strategies