Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of your brand, strengthen your relationship within the community in which you live, and even create recurring revenue. In this session, Travis Wilburn will share how to build relationships with other tourism partners (affiliate networks) using tech stacks outside the VR space that help drive revenue and relationships. In addition, Wilburn will showcase how to build your own private DMO website that will help create revenue and drive traffic to the VR’s website using social media best practices, walk through various tech that will help create and grow email lists, and ultimately, create a web that has multiple sales funnels that help grow direct traffic and reduce OTA dependence.