Marketing
Building Repeat Business: Converting Guests into Repeat Customers
Looking ahead to what could be a highly competitive 2022, having confirmed reservations on the books is worth gold. What are PMs doing to increase repeat business, and how are they converting OTA travelers into loyal guests? Tyann, David, and Matt will lead this discussion on building repeat business and will talk about tech ideas…
Read MoreHow to Hold a Revenue Strategy Meeting
Richer Logic’s Heather Richer will discuss how to construct an effective agenda for a revenue strategy meeting, including who should be there, what KPIs are monitored, how revenue managers are being held accountable, and how marketing and data teams fit in. Whether your team is in house or outsourced, holding regular and effective meetings will…
Read MoreGold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation, crafting personalized messages, and more, learn how your email strategy is key to building guest loyalty, keeping units filled, homeowners happy, and getting the most revenue per booking.
Read MoreThe Future of VR Technology: How Are Technology Companies Approaching the Future? A Panel with Tech Leaders about Future Plans, Consolidation, and Connectivity
During this panel discussion led by Amy Hinote, we’ll learn more about what the VR tech environment is going to look like in the coming years. We’ve assembled a panel of C-level tech executives in our sector to discuss private equity, consolidation, road maps, and how we’ll connect in the future.
Read MoreBuilding Competitive Sets: Developing Comp Sets and Tools Available
Building competitive sets, aka comp sets, is challenging but necessary in building rate strategies. After last year’s DARM Conference, we realized that revenue managers were in need of a tool for comp sets. As a result, AirDNA and Key Data set out to help. In this panel, revenue managers will meet up with comp-set tool…
Read MoreOptimizing Listings and Pricing on Airbnb
Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will answer questions about how to execute the latest strategies and maximize and monitor performance.
Read MoreThe Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness
Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from bigger, richer, flashier competition. But that without some very intentional sculpting of these attributes those same managers can easily slip into a commodity price race to the bottom. After several years on the road documenting…
Read MoreMerchandise Properties and Maximize Bookings on Your Own Website
Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly…not through third-party channels. Too often when looking at revenue management, we neglect our own websites. This panel will discuss how to merchandize property listings, optimize sort algorithms, display pricing and policies, use strike-through and urgency pricing, and maximize promotions on your own…
Read MoreData-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard
Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms that don’t all integrate together, this can be hard. The best companies are still finding a way. We will discuss how to identify, measure, collect, report on, and―most importantly―act on your data. Companies making clear…
Read MorePlay Bigger: Tips & Tricks to Drive Direct Bookings
Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are critical to overall direct booking success. We’ll explain how different channels drive clicks that boost overall traffic, and how implementing specific digital marketing tactics at each guest journey stage can dramatically improve your booking performance.…
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