Marketing
Generating Bookings with a Comprehensive Digital Advertising Strategy
In this presentation, O’Connell will talk about the data-driven strategy and tactics behind his company’s managed ad spend (over $1.5M...
Traveler Demand: Why You Need the Data Now!
To date, we have all relied upon booking data to reflect traveler demand. While this tells the picture of the...
Optimizing Listings and Pricing on Vrbo/Expedia
Expedia Group’s revenue team for lodging and vacation rentals will join a panel of revenue managers to discuss how PMs...
Channel Management Checklist
If you have a direct connection through your PMS, why would you need a channel manager? Rentals United cofounder and...
Key Performance Indicators (KPIs): Which Metrics Matter and How Are They Calculated and Compared across Vacation Rental Systems?
Successful revenue management not only requires access to comparative data, it also requires a comprehensive understanding of the data, including...
Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now...
Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...
How to Drive Direct Bookings and Steal OTA Traffic
As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed...
