Marketing

As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed a mindset of achieving similar results on a budget. She will outline the process used and tools needed to build a brand to millions of website visitors. This knowledge can be leveraged for direct bookings.

What if we just started from scratch? A candid discussion on the state of website design in the industry and how we can all approach design, iteration, and testing through the lens of a post-COVID19 consumer.

Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to adapt to an ever-changing landscape. Knowing which data points to observe and how to effectively leverage them plays a critical role in maximizing your return. With the help of Mark Bastin providing insights from a…

Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and geographic areas? Can you compete against OTAs with their big money? Join ICND as they answer these questions and break down the radical changes Google and Apple have made over the past few years and…

In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s ever-shifting market of demand, it is critical that you know when to hit the gas, and when to hit the brakes on your digital advertising and marketing efforts. We will cover from the intermediate to…

Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now we are mainstream, and travelers are hooked and coming back—but are they coming back to you specifically as a repeat guest? With rate increases, are you driving up the value to the repeat guest in…

Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of your brand, strengthen your relationship within the community in which you live, and even create recurring revenue. In this session, Travis Wilburn will share how to build relationships with other tourism partners (affiliate networks) using…