Marketing

Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...

How to Drive Direct Bookings and Steal OTA Traffic
As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed...

Website Design and Testing: Rethinking How We Have Always Done It
What if we just started from scratch? A candid discussion on the state of website design in the industry and...

5 Data-Driven Strategies to Power Your Email Marketing
Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to...

Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and...