Deeper Dive: Understanding the Booking Window and Translating Daily Rates into Weekly, Monthly Stays
Rate architecture is a critical part of revenue management strategy for short-term rentals. In this class, Heather Richer will provide a high-level view of the fundamentals of rate structure as a key component in strategy, and Turnkey’s Mike Bohmer and RevPARTY’s Jordan Locke will discuss how daily rates are adjusted for mid-term stays and how to work with rate codes with existing technology. This session will be followed up with demonstrations by technology providers on Day 3.
Mike Bohmer is Vice President of Revenue Management at TurnKey Vacation Rentals where he leads the development and deployment of technologies, algorithms, processes, and teams to maximize homeowner income. Mike previously served as Senior Director of Product and Pricing Strategy at Bazaarvoice, the leading customer reviews SaaS provider. Prior to this he was the Director of Pricing Solutions at Zilliant, an AI-powered pricing and sales growth solution for B2B companies. Mike earned his bachelor’s degree in industrial engineering from Oklahoma State University, and graduated cum laude from the University of Michigan’s Ross School of Business.