How Low Can You Go in VR? Understanding Profitability

Pricing strategies must be determined in a way that ensures profitability. But how low can you go? AJL’s Simon Lehmann, Rented’s Andrew McConnell, Vacasa’s Natalia Sutin, and C2G Advisors’ Jim Olin will discuss the factors used to determine how low pricing can go before it is no longer advantageous.

Posted in 2020 DARM, September 16, 2020

About Simon Lehmann

Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialised vacation rental and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sough-after speaker, panellist and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short-term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome, Hotelplan Group and Swissport as CEO.

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