Components of Revenue Management
Author and analytics evangelist, Dr. Kelly McGuire will provide us with a unique understanding of revenue management as a discipline and sector of the business. McGuire is an author and analytics evangelist and served as senior vice president, revenue management, distribution, and direct marketing for MGM Resorts International; as vice president, advanced analytics at Wyndham Destination Networks; and as executive director, hospitality and travel global practice at SAS, the world’s largest privately held software company. She also wrote two books on analytics in hospitality, Hotel Pricing in a Social World, and The Analytic Hospitality Executive.
McQuire will define and explain the discipline of revenue management and what it encompasses. Heather Richer will join McGuire for Q&A to dive deeper into how revenue management practices are adapting and evolving in the short-term rental sector.
Dr. Kelly McGuire is Managing Principal, Hospitality, ZS Associates, where she is responsible for helping global hospitality clients improve their commercial strategy and operations, and to find impactful uses for data science, artificial intelligence and machine learning to support their commercial strategy. She recently served as senior vice president, revenue management, distribution and direct marketing for MGM Resorts International, where she oversaw strategy and execution of revenue management, distribution and direct marketing for MGM’s Las Vegas resorts, and guided the selection and implementation planning for MGM’s revenue management and distribution technology roadmap. Prior to joining MGM, Kelly served as vice president, advanced analytics at Wyndham Destination Networks where she led a team of scientists and developers that built custom analytical solutions for Wyndham’s vacation rental business, as well as the RCI exchange. Before joining Wyndham, she was executive director, hospitality and travel global practice at SAS, the world’s largest privately held software company, where she specialized in analytics solutions for hospitality and travel companies.
Kelly is an author and analytics evangelist. She is passionate about helping hospitality and gaming businesses infuse science into the art of hospitality with big data and analytics, through strategic investments in technology, talent and business process redesign. She helps organizations turn desire into strategy and strategy into execution to ensure the organization responsibly and effectively realizes value from data, analytics and technology investments. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World and The Analytic Hospitality Executive”. She holds a MMH and a PhD in revenue management from the Cornell School of Hotel Administration, and is a past board member of HSMAI Americas Revenue Management Board.