Components of Revenue Management

Session Description:

Author and analytics evangelist, Dr. Kelly McGuire will provide us with a unique understanding of revenue management as a discipline and sector of the business. McGuire is an author and analytics evangelist and served as senior vice president, revenue management, distribution, and direct marketing for MGM Resorts International; as vice president, advanced analytics at Wyndham Destination Networks; and as executive director, hospitality and travel global practice at SAS, the world’s largest privately held software company. She also wrote two books on analytics in hospitality, Hotel Pricing in a Social World, and The Analytic Hospitality Executive.

McQuire will define and explain the discipline of revenue management and what it encompasses. Heather Richer will join McGuire for Q&A to dive deeper into how revenue management practices are adapting and evolving in the short-term rental sector.

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