Using Your Website and Call Center to Communicate Pricing Changes
Making pricing changes requires some strategy for your website and reservation agents. From strike-through pricing and promotions on your website to scripts for your call center, these experts will provide emerging best practices and ideas for communicating dynamic pricing and will give guidance on how to ensure the best pricing for the guests comes when booking direct.
Paul Hanak is ICND’s Director of Marketing. Paul comes from a background of nearly a decade in marketing for a vacation rental company in Myrtle Beach, SC. With a background and degree in Print Journalism, Paul has a knack for creative web development, user experience, and an in-depth, hands-on approach to marketing. He brings his years of experience in SEO, PPC, Social Media, Email Marketing, and distribution management and applies his knowledge to the strategies of ICND’s clientele. He’s a proven leader and mentor for ICND’s marketing department and continues to help our clients improve their results and ROI.