Posts Tagged ‘Marketing’
The Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness
Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from bigger, richer, flashier competition. But that without some very intentional sculpting of these attributes those same managers can easily slip into a commodity price race to the bottom. After several years on the road documenting…
Read MoreOptimizing Listings and Pricing on Airbnb
Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will answer questions about how to execute the latest strategies and maximize and monitor performance.
Read MoreMerchandise Properties and Maximize Bookings on Your Own Website
Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly…not through third-party channels. Too often when looking at revenue management, we neglect our own websites. This panel will discuss how to merchandize property listings, optimize sort algorithms, display pricing and policies, use strike-through and urgency pricing, and maximize promotions on your own…
Read MoreData-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard
Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms that don’t all integrate together, this can be hard. The best companies are still finding a way. We will discuss how to identify, measure, collect, report on, and―most importantly―act on your data. Companies making clear…
Read MorePlay Bigger: Tips & Tricks to Drive Direct Bookings
Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are critical to overall direct booking success. We’ll explain how different channels drive clicks that boost overall traffic, and how implementing specific digital marketing tactics at each guest journey stage can dramatically improve your booking performance.…
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