Marketing
Generating Bookings with a Comprehensive Digital Advertising Strategy
In this presentation, O’Connell will talk about the data-driven strategy and tactics behind his company’s managed ad spend (over $1.5M...
Traveler Demand: Why You Need the Data Now!
To date, we have all relied upon booking data to reflect traveler demand. While this tells the picture of the...
Optimizing Listings and Pricing on Vrbo/Expedia
Expedia Group’s revenue team for lodging and vacation rentals will join a panel of revenue managers to discuss how PMs...
Channel Management Checklist
If you have a direct connection through your PMS, why would you need a channel manager? Rentals United cofounder and...
Key Performance Indicators (KPIs): Which Metrics Matter and How Are They Calculated and Compared across Vacation Rental Systems?
Successful revenue management not only requires access to comparative data, it also requires a comprehensive understanding of the data, including...
What Marketing Leadership Looks Like 2025-2027 with Cedric Degruyter, Ginger Harrelson, Alex Husner, Jeff Robertson, Robyn Scott, Emily Thompson, and Moderated by Jodi Cleer
Getting Your Entire Team on Board for Direct Bookings
Doug Kennedy will show us how to secure more direct bookings via textual selling, in-platform messaging (on OTA’s) and via...
Building Repeat Business: Converting Guests into Repeat Customers
Looking ahead to what could be a highly competitive 2022, having confirmed reservations on the books is worth gold. What...
