Battleground Awards Winners
At this year’s DARM conference, technology companies presented their new functionality during the fast-paced DARM Battleground. Each presenter pitched to the audience for five minutes, followed by five minutes of think-on-your-feet questions from our DARM judges. Two trophies were presented as a result: DARM Battleground: People’s Choice and the DARM Innovation Award.
The DARM Battleground Innovation Award was won by Jennifer Talbert with DemandIQ by Key Data.
DEMANDIQ BY KEY DATA WITH JENNIFER TALBERT
DemandIQ is the lodging industry’s first product for capturing true, real-time, forward-looking traveler demand data. To date, we have all relied upon booking data to reflect traveler demand. While this tells the picture of the demand you captured, it doesn’t tell the full story about the demand you failed to capture or the market-level demand that never made it your way. With this new product, we will be able to offer clear insights into the full demand picture.
The DARM Battleground People’s Choice Award was won by Andrew Kitchell with Wheelhouse PRO.
WHEELHOUSE PRO WITH ANDREW KITCHELL
Wheelhouse will be introducing a few features from their newest platform, Wheelhouse Pro. Wheelhouse’s goal is to bring transparency and auditability to pricing engines in the accommodations space. Their newest toolset will demonstrate that ambition and illustrate the power and control that revenue managers can have with more transparency around how a pricing engine is working.