The Blueprint of Financial Planning in Revenue Management with Heather Haire, Ben Lanson, Tom Lyons and Moderated by Michelle Marquis

Financial planning is often considered the backbone of effective revenue management, especially when it involves acquisitions. This panel aims to demystify the tools and methodologies used for forecasting, budgeting, and revenue estimation in the context of acquisitions. Industry experts will discuss practical approaches and share insights that will enable revenue managers to make data-driven decisions…

Read More

Mastering the Listing Booking Velocity Method: A Conversion Based Approach to Optimizing Individual Unit Performance (RevProf Course) with Emily Pattillo

The listing booking velocity method serves as a powerful tool for revenue managers to optimize pricing for individual units. In this RevProf course, you will be guided through the process of using the OTA “flywheel” for performance tracking, making targeted modifications, and setting thresholds of concern. Whether you’re looking to implement new strategies or refine…

Read More

Cultivating a Revenue-Driven Culture: The Organizational Pillars for Effective Revenue Management, Panel with Austin Ford, Shane Fouts, Meaghan Moylan, Heather Richer. Moderated by Becca Madigan

Culture can be a game-changer in revenue management. This panel explores the organizational pillars necessary for fostering a revenue-driven culture within your company. Learn about the key values, behaviors, and communication strategies that can drive revenue optimization and team effectiveness. If you’re looking to create a culture that supports revenue growth, this session will provide…

Read More

“Bottom-Up” Revenue Management: Techniques and Approaches (RevProf Course) with John DeRoulet

Traditional revenue management often focuses on top-performing listings, but what about the underperformers? This session introduces “bottom-up” revenue management, a novel approach that starts with your lowest-performing listings and works its way up. Gain hands-on experience in optimizing revenue and experimenting with various strategies to lift your entire portfolio. It’s time to turn your underperforming…

Read More

Chronicles of Revenue Management: The Evolutionary Journey in the Vacation Rental Industry with Heather Richer, Ryan Saylor, Anurag Verma. Moderated by Gabriel Cristerna

Take a journey through the evolution of revenue management in the vacation rental industry. Seasoned professionals share transformative stories, lessons learned, and pivotal milestones that have shaped the field. Whether you’re a veteran in the industry or a newcomer, this panel offers a rich tapestry of experiences and insights, helping you appreciate the nuances and…

Read More

Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen

Scaling a business is not without its challenges, and revenue management is no exception. This session focuses on creating scalable strategies and yield tactics designed for growing brands. We will discuss the intricacies of performance evaluation and the trade-offs between hiring in-house staff and contracting. The session will also cover what’s non-negotiable for long-term success…

Read More

Revenue Management Basics: A Survey Approach (RevProf Course) with John DeRoulet

Are you new to revenue management or simply looking to refine your foundational knowledge? This introductory course is meticulously designed to cover the A-to-Z of essential concepts, key metrics, and fundamental strategies that serve as the building blocks of the industry. This session provides a safe space to ask questions and gain clarity on topics…

Read More