As artificial intelligence (AI) becomes accessible to every business, Evan will take a step back and pinpoint the key ingredients for AI-driven growth. He’ll unravel the inner workings of big tech OTAs to identify their most scalable ecommerce strategies for VRMs to replicate. Attendees will gain insight into how their existing tech stacks cultivate rich guest intent data for AI to evolve every direct booking funnel into a thin, frictionless transaction.