In a marketplace teeming with variables, one unconventional strategy is to make your company indifferent to the source of any potential booking. This panel will delve into the concept of the “indifferent approach,” where commissions, length of stay (LOS) discounts, and promo codes are equalized to create a level playing field for all bookings. Industry experts will discuss the pros and cons of this approach, providing insights into how it affects revenue management strategies. By adopting an indifferent approach, companies can minimize biases in their booking channels, but this method comes with its own set of challenges and considerations, which will be thoroughly explored during the panel. Attendees will gain a nuanced understanding of this strategy, enabling them to assess its applicability and effectiveness in their own revenue management practices.