Marketing Archives - Page 3 of 3 - Data & Revenue Management Conference

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...

Rentals Recovery Roadmap: What Industry Trends Will Prevail?

Since the onset of the COVID-19 pandemic, the US economy—specifically, the hospitality industry—has gone through an unprecedented contraction and recovery....

Optimizing Listings and Pricing on Airbnb

Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will...

The Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness

Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from...

Merchandise Properties and Maximize Bookings on Your Own Website

Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly...not through third-party channels. Too often when looking...

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard

Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...

Play Bigger: Tips & Tricks to Drive Direct Bookings

Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are...

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