Marketing

DATA-DRIVEN PROPERTY MANAGERS

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard

Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
PLAY BIGGER

Play Bigger: Tips & Tricks to Drive Direct Bookings

Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are...
SEARCH ENGINE OPTIMIZATION

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...
RENTALS RECOVERY ROADMAP

Rentals Recovery Roadmap: What Industry Trends Will Prevail?

Since the onset of the COVID-19 pandemic, the US economy—specifically, the hospitality industry—has gone through an unprecedented contraction and recovery....
Optimizing Listings on Airbnb

Optimizing Listings and Pricing on Airbnb

Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will...
The Theory of Limited Edition

The Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness

Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from...
OPTIMIZING YOUR WEBSITE

Merchandise Properties and Maximize Bookings on Your Own Website

Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly...not through third-party channels. Too often when looking...