5 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to adapt to an ever-changing landscape. Knowing which data points to observe and how to effectively leverage them plays a critical role in maximizing your return. With the help of Mark Bastin providing insights from a…

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Evaluating Online Marketing Performance and Making Rapid Adjustments

In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s ever-shifting market of demand, it is critical that you know when to hit the gas, and when to hit the brakes on your digital advertising and marketing efforts. We will cover from the intermediate to…

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Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays

Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now we are mainstream, and travelers are hooked and coming back—but are they coming back to you specifically as a repeat guest? With rate increases, are you driving up the value to the repeat guest in…

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Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue

Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of your brand, strengthen your relationship within the community in which you live, and even create recurring revenue. In this session, Travis Wilburn will share how to build relationships with other tourism partners (affiliate networks) using…

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How to Drive Direct Bookings and Steal OTA Traffic

As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed a mindset of achieving similar results on a budget. She will outline the process used and tools needed to build a brand to millions of website visitors. This knowledge can be leveraged for direct bookings.

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Getting Your Entire Team on Board for Direct Bookings

Doug Kennedy will show us how to secure more direct bookings via textual selling, in-platform messaging (on OTA’s) and via every guest/staff conversation. Participants in this session will walk away with a list of specific training tips to help their companies secure more direct bookings and reduce their reliance on costly third-party channels that can…

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Building Repeat Business: Converting Guests into Repeat Customers

Looking ahead to what could be a highly competitive 2022, having confirmed reservations on the books is worth gold. What are PMs doing to increase repeat business, and how are they converting OTA travelers into loyal guests? Tyann, David, and Matt will lead this discussion on building repeat business and will talk about tech ideas…

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