Marketing
5 Data-Driven Strategies to Power Your Email Marketing
Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to adapt to an ever-changing landscape. Knowing which data points to observe and how to effectively leverage them plays a critical role in maximizing your return. With the help of Mark Bastin providing insights from a…
Read MorePay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and geographic areas? Can you compete against OTAs with their big money? Join ICND as they answer these questions and break down the radical changes Google and Apple have made over the past few years and…
Read MoreEvaluating Online Marketing Performance and Making Rapid Adjustments
In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s ever-shifting market of demand, it is critical that you know when to hit the gas, and when to hit the brakes on your digital advertising and marketing efforts. We will cover from the intermediate to…
Read MoreDon’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now we are mainstream, and travelers are hooked and coming back—but are they coming back to you specifically as a repeat guest? With rate increases, are you driving up the value to the repeat guest in…
Read MoreBuilding Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of your brand, strengthen your relationship within the community in which you live, and even create recurring revenue. In this session, Travis Wilburn will share how to build relationships with other tourism partners (affiliate networks) using…
Read MoreHow to Drive Direct Bookings and Steal OTA Traffic
As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed a mindset of achieving similar results on a budget. She will outline the process used and tools needed to build a brand to millions of website visitors. This knowledge can be leveraged for direct bookings.
Read MoreWebsite Design and Testing: Rethinking How We Have Always Done It
What if we just started from scratch? A candid discussion on the state of website design in the industry and how we can all approach design, iteration, and testing through the lens of a post-COVID19 consumer.
Read MoreHow to Hold a Revenue Strategy Meeting
Richer Logic’s Heather Richer will discuss how to construct an effective agenda for a revenue strategy meeting, including who should be there, what KPIs are monitored, how revenue managers are being held accountable, and how marketing and data teams fit in. Whether your team is in house or outsourced, holding regular and effective meetings will…
Read MoreGold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation, crafting personalized messages, and more, learn how your email strategy is key to building guest loyalty, keeping units filled, homeowners happy, and getting the most revenue per booking.
Read MoreThe Future of VR Technology: How Are Technology Companies Approaching the Future? A Panel with Tech Leaders about Future Plans, Consolidation, and Connectivity
During this panel discussion led by Amy Hinote, we’ll learn more about what the VR tech environment is going to look like in the coming years. We’ve assembled a panel of C-level tech executives in our sector to discuss private equity, consolidation, road maps, and how we’ll connect in the future.
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