Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload

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Session Description:

Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and geographic areas? Can you compete against OTAs with their big money? Join ICND as they answer these questions and break down the radical changes Google and Apple have made over the past few years and how they are affecting your investment. We will unveil some mind-numbing stats about privacy settings, tracking, and what this whole “cookieless” terminology is all about so you can be armed with the right knowledge for your growth.