Evaluating Online Marketing Performance and Making Rapid Adjustments

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Session Description:

In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s ever-shifting market of demand, it is critical that you know when to hit the gas, and when to hit the brakes on your digital advertising and marketing efforts. We will cover from the intermediate to the advanced tactics: return on ad spend, auction reports, impression share, average open rates, and a lot more. Make sure you leverage the power and data behind each marketing platform (Google, Facebook, Instagram, and more) to maximize your marketing performance.