The Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness
Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from bigger, richer, flashier competition. But that without some very intentional sculpting of these attributes those same managers can easily slip into a commodity price race to the bottom. After several years on the road documenting some of the world’s most profitable and sustainable vacation rental brands, Landau reveals the common denominators of their stealthy positioning and the direct impact it has on data, revenue, and lifestyle design.
2022 Session Recordings
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