Marketing

PPC & Geotargeting - ICND

Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload

Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and...
Evaluating Online Marketing Conrad O'Connell

Evaluating Online Marketing Performance and Making Rapid Adjustments

In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s...
Are We Pricing repeat Guests Touchstay

Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays

Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now...
Building Your Web - Travis Wilburn

Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue

Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...
Hot to drive bookings and steal OTA traffic

How to Drive Direct Bookings and Steal OTA Traffic

As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed...
Website Design and Testing

Website Design and Testing: Rethinking How We Have Always Done It

What if we just started from scratch? A candid discussion on the state of website design in the industry and...
5 Data-Driven Strategies

5 Data-Driven Strategies to Power Your Email Marketing

Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to...

2024 Session Categories