Revenue growth isn’t magic — it’s math, strategy, and focus. In this session, industry veteran Michelle Marquis breaks down the three levers that drive every dollar in your business: Demand, Conversion, and Value. You’ll discover how to drive demand by understanding where and why travelers are searching and how to expand the number of people considering your company. You’ll explore ways to increase conversion through OTA optimization as well as online and offline strategies, and learn to maximize value by identifying upsell opportunities, improving length of stay, and leveraging brand perception to support higher ADRs. It really is that simple — but only if you’re pulling the right levers. Michelle will share practical, data-backed strategies you can implement to tweak your approach, boost performance, and ultimately walk away with more revenue than you thought possible.