Data is the fundamental element for the success of your inventory growth strategy. It helps you predict your return on investment, tells you which markets and which homes to target, gives you homeowner contact information to fuel your marketing efforts (and unlock new channels), and ultimately helps you optimize your sales and marketing strategy. Without data, you are essentially driving blindfolded. In this session, Vintory CEO Brooke Pfautz will show you how to use data to illuminate every stage of your inventory growth efforts so you can maximize your success.