Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now we are mainstream, and travelers are hooked and coming back—but are they coming back to you specifically as a repeat guest? With rate increases, are you driving up the value to the repeat guest in tandem with the rate increases? Let’s talk strategies that move the needle from “hooked” to “raving and undying love” that guests have for you.