2022 DARM
Think Tank: How Is Consolidation in the Vacation Rental Affecting Destination Sustainability?
Destination sustainability is about much more than “green” policies; it is about helping to ensure that the destination will be enjoyable for families for generations to come. Historically, local vacation rental management company leadership has been instrumental in working with state and local officials on major initiatives and projects concerning infrastructure, smart development, city planning,…
Read MoreThink Tank: Franchise Models in the Vacation Rental Industry
This panel will discuss existing franchise models in the vacation rental industry. We will take a deep dive into the franchise business model, look at growth metrics, and compare and contrast the franchise model with the consolidated models and the independent-operator models
Read MoreGrow Your Property Inventory Using OwnerPoint’s Data and Growth Platform
Description Rentalz.com is the only booking platform that provides property managers with the hands-on tools to identify and target the most lucrative properties. The company developed OwnerPoint to provide its property manager partners with a powerful growth platform. In this session, OwnerPoint founder Larry Hoffer will demonstrate real-life examples of how you can use OwnerPoint…
Read MoreDon’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now we are mainstream, and travelers are hooked and coming back—but are they coming back to you specifically as a repeat guest? With rate increases, are you driving up the value to the repeat guest in…
Read MoreEvaluating Online Marketing Performance and Making Rapid Adjustments
In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s ever-shifting market of demand, it is critical that you know when to hit the gas, and when to hit the brakes on your digital advertising and marketing efforts. We will cover from the intermediate to…
Read MorePay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and geographic areas? Can you compete against OTAs with their big money? Join ICND as they answer these questions and break down the radical changes Google and Apple have made over the past few years and…
Read More5 Data-Driven Strategies to Power Your Email Marketing
Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to adapt to an ever-changing landscape. Knowing which data points to observe and how to effectively leverage them plays a critical role in maximizing your return. With the help of Mark Bastin providing insights from a…
Read MoreShow Me the Money: 5 Steps to Take When Preparing Your Company to Sell
We are in an interesting time in the short-term rental industry where owners of vacation rental companies are being pursued daily by potential buyers. While the demographic of these buyers can be vastly different, most are interested in similar metrics and KPIs. Before responding to these buyers, there are vital items to consider to ensure…
Read MoreRevenue Management Technology: What Functionality Is Still Missing? Revenue Managers Sit Down with Tech Execs to Influence Future Road Map
After seeing all the new features and functionality in data and revenue management technology, what is still missing? In this highly interactive session, advanced revenue managers will sit down with tech executives and discuss road maps and wish lists.
Read MoreExecuting an Exit Strategy or Preparing for a Pull-Back: Guide to Navigating the Current Market
In this session, Ben Edwards will discuss tangible strategies with which to complete a successful exit strategy and avoid the looming economic slowdown, while identifying key tactics to employ to ensure your business can navigate the road ahead.
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