2022 DARM
Website Design and Testing: Rethinking How We Have Always Done It
What if we just started from scratch? A candid discussion on the state of website design in the industry and...
How to Drive Direct Bookings and Steal OTA Traffic
As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed...
Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...
Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now...
Evaluating Online Marketing Performance and Making Rapid Adjustments
In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s...
Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and...
5 Data-Driven Strategies to Power Your Email Marketing
Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to...
Show Me the Money: 5 Steps to Take When Preparing Your Company to Sell
We are in an interesting time in the short-term rental industry where owners of vacation rental companies are being pursued...
