2022 DARM
Rate Strategy and Communication in Today’s Travel Landscape
Dynamic pricing is nothing new to vacation rental operators, but the strategies behind it are shifting to adapt to the evolving travel landscape. What market indicators should revenue managers look for to signal rate adjustment? How can an effective revenue approach support local operations— and deliver results for homeowners—during peak season or, conversely, fill gaps…
Read MoreThink Tank: How Is Consolidation in the Vacation Rental Affecting Destination Sustainability?
Destination sustainability is about much more than “green” policies; it is about helping to ensure that the destination will be enjoyable for families for generations to come. Historically, local vacation rental management company leadership has been instrumental in working with state and local officials on major initiatives and projects concerning infrastructure, smart development, city planning,…
Read MoreThink Tank: Franchise Models in the Vacation Rental Industry
This panel will discuss existing franchise models in the vacation rental industry. We will take a deep dive into the franchise business model, look at growth metrics, and compare and contrast the franchise model with the consolidated models and the independent-operator models
Read MoreGrow Your Property Inventory Using OwnerPoint’s Data and Growth Platform
Description Rentalz.com is the only booking platform that provides property managers with the hands-on tools to identify and target the most lucrative properties. The company developed OwnerPoint to provide its property manager partners with a powerful growth platform. In this session, OwnerPoint founder Larry Hoffer will demonstrate real-life examples of how you can use OwnerPoint…
Read MoreData-Driven Property Managers: How to Grow VRM Profitability with Financial Data You Already Own
As the number of short-term rental properties you manage increases, so does the complexity and volume of your accounting processes. For each bill, invoice, withdrawal, deposit, and every transaction in between, financial data is involved, and your PMS may not capture all the information that is important to your business. Searching it out after the…
Read MoreHow to Use Data to Ignite Your Inventory Growth Success
Data is the fundamental element for the success of your inventory growth strategy. It helps you predict your return on investment, tells you which markets and which homes to target, gives you homeowner contact information to fuel your marketing efforts (and unlock new channels), and ultimately helps you optimize your sales and marketing strategy. Without…
Read MoreLeverage Competitive Intelligence and Industry Data for Profit
In this session, David will analyze the tactics and strategies used by some of the biggest brands in our vertical. Utilizing multiple cross-sectional data tools, he will demonstrate ways to drive higher profits and streamline email marketing, pay- per-click campaigns, display campaigns, and make informed marketing and business decisions.
Read MoreDiversifying beyond Airbnb and Vrbo with Got2Go, At Ease, HomeToGo, Hopper, and Whimstay
While new distribution sites pop up regularly, some are gaining a ton of steam. If you are looking to diversify your channel mix, these channels are professionally managed and help vacation rental managers increase revenue and reach new audiences. Join Real Women of Vacation Rentals podcast hosts Alex Husner and Annie Holcombe as they take…
Read MoreSetting Up Your Key Data Dashboard for Each Department
One of the biggest challenges for enterprise-level VRMs is having all departments aligned with the same mission and rowing in the same direction. In this session, Key Data CEO Jason Sprenkle will share which key performance indicators (KPIs) should be regularly monitored by all department heads, and which KPIs should be monitored by individual departments.…
Read MoreTightening the Relationship between Property Data, Guest Experiences, and Profit
Fueled by data from its recent 2022 Property Operations Report, Breezeway CEO Jeremy Gall will lead an interactive and actionable session exploring methods to utilize the guest experience as a force multiplier for profit. With the first few minutes of every guest’s stay being the most impactful, paving the way for an optimal guest experience…
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