Marketing
Evaluating Online Marketing Performance and Making Rapid Adjustments
In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s...
Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now...
Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...
How to Drive Direct Bookings and Steal OTA Traffic
As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed...
Website Design and Testing: Rethinking How We Have Always Done It
What if we just started from scratch? A candid discussion on the state of website design in the industry and...
