Destination sustainability is about much more than “green” policies; it is about helping to ensure that the destination will be enjoyable for families for generations to come. Historically, local vacation rental management company leadership has been instrumental in working with state and local officials on major initiatives and projects concerning infrastructure, smart development, city planning, zoning, beach renourishment projects, disaster planning, and so on. Over the past three years, a large number of these prominent locally owned vacation rental management companies have recently sold to large multi-destination companies, leaving a void of influence on destination sustainability. Where are we today? Are the new business models helping to ensure these destinations can still be enjoyed in the future? Are new entrants filling the void? What should our industry be doing to preserve destinations?