Marketing
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...
Analyzing Operations and Property Data: What’s Changed (And Hasn’t) in the Last 18 Months
The growth of the short-term rental category is well documented―not only with respect to the number of rentable homes and...
Getting Your Entire Team on Board for Direct Bookings
Doug Kennedy will show us how to secure more direct bookings via textual selling, in-platform messaging (on OTA’s) and via...
Building Repeat Business: Converting Guests into Repeat Customers
Looking ahead to what could be a highly competitive 2022, having confirmed reservations on the books is worth gold. What...
Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard
Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
Play Bigger: Tips & Tricks to Drive Direct Bookings
Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are...
How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry
SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...
Rentals Recovery Roadmap: What Industry Trends Will Prevail?
Since the onset of the COVID-19 pandemic, the US economy—specifically, the hospitality industry—has gone through an unprecedented contraction and recovery....
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