Marketing

How to Hold a Revenue Strategy Meeting
Richer Logic’s Heather Richer will discuss how to construct an effective agenda for a revenue strategy meeting, including who should...

Gold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...

The Future of VR Technology: How Are Technology Companies Approaching the Future? A Panel with Tech Leaders about Future Plans, Consolidation, and Connectivity
During this panel discussion led by Amy Hinote, we’ll learn more about what the VR tech environment is going to...

Building Competitive Sets: Developing Comp Sets and Tools Available
Building competitive sets, aka comp sets, is challenging but necessary in building rate strategies. After last year’s DARM Conference, we...

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard
Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...

Play Bigger: Tips & Tricks to Drive Direct Bookings
Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are...

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry
SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...

Rentals Recovery Roadmap: What Industry Trends Will Prevail?
Since the onset of the COVID-19 pandemic, the US economy—specifically, the hospitality industry—has gone through an unprecedented contraction and recovery....
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