Many say AI exists to “automate repetitive tasks so humans can focus on more important work.” That’s partially true, but it’s shallow and reductive. It frames AI as just another productivity tool, a slightly faster version of what we already do.

History tells a different story. Every true leap in automation, whether it’s the printing press, the steam engine, or the internet, hasn’t just replaced work; it has elevated people to adopt entirely new roles. It’s transformed what we do, how we do it, and even what we value.

AI is the next leap. At Conduit, we see its role in business communication as more than a time-saver. It’s a path that changes the nature of work itself. Instead of interacting with customers directly, humans will delegate execution to their AI agents.

Similar to ramping a smart colleague, implementing AI agents is a continuous process. As agents take on execution, people move up the stack, from assistant to strategist, from doing the work to designing the system.