Decoding Demand: The Guide to Booking Pace & Curves with Rebecca Ballart and Jamie Lane
Session Description:
Ever wonder if you’re truly ahead of the curve? This session cuts through the jargon to reveal the immense power of booking pace and booking curve analysis in vacation rental revenue management. We’ll break down the core components, demonstrating how to accurately measure your booking velocity and visualize historical and future demand patterns. Discover how to identify typical booking windows, spot early warning signs of underperformance or overperformance, and use these insights to refine your forecasting models. Learn to apply these strategic understandings to adjust rates, open or close inventory, and deploy targeted promotions, ensuring your pricing is perfectly aligned with actual market demand and your properties are always generating peak revenue.