Heather Haire

With an educational background in Applied Behavior Analytics and two decades of professional experience spanning banking and hospitality, Heather Haire brings her day-to-day operator/data-centered approach to this year’s DARM Conference. As Chief Revenue Officer and Co-Founder of Cape & Coast Premier Properties, which now manages 288 upscale properties, she has a proven track record of using data-driven strategies to fuel growth and stay ahead in a competitive market. In her role as Chief Revenue Officer, Heather leverages powerful tools like AIdaptive, Microsoft Automation, Key data, ChatGPT, and Excel daily, applying practical and scalable strategies, automation techniques, and data manipulation methods to drive high-impact revenue initiatives. Known for transforming data into actionable insights, she consistently refines revenue strategies to maximize growth and optimize operations. Her expertise has also been sought in academic and industry settings, where she has shared her knowledge as a guest lecturer at Florida State University’s Dedman College of Hospitality and as a speaker on previous DARM panels. Heather’s commitment to data-driven decision-making is integral to her leadership, helping Cape & Coast Premier Properties remain at the forefront of the market.