The Blueprint of Financial Planning in Revenue Management with Heather Haire, Ben Lanson, Tom Lyons and Moderated by Michelle Marquis

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Session Description:

Financial planning is often considered the backbone of effective revenue management, especially when it involves acquisitions. This panel aims to demystify the tools and methodologies used for forecasting, budgeting, and revenue estimation in the context of acquisitions. Industry experts will discuss practical approaches and share insights that will enable revenue managers to make data-driven decisions for sustainable growth.