Barry Schwartz

Barry Schwartz is a technologist and the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry helps manage the Search Marketing Expo search marketing conference series and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. He has also presented at Google as a Google Talk. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. He has interviewed Google Search executives over the years including, Hyung-Jin Kim, VP of Search; Elizabeth Tucker, Director of Product Management; Danny Sullivan, Search Liaison and many others.

Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft’s Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock. Please also see my writer disclosures and disclaimers page.

Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society. He, his wife, and his children live in the New York area.

Barry is often quoted and interviewed in publications such as Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today, The Verge, WIRED, BusinessWeek, CNN, NBC News, Forbes, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

To hire Barry for a site consultation, please visit our search marketing consultation page to learn more about rates and how to hire Barry. Barry also offers search marketing and SEO expert witness services both on a consultancy and testifying basis.

You can learn more about Barry at his Wikipedia entry, follow him on Twitter @rustybrick, on LinkedIn, Facebook, Mastodon or read his personal and rarely updated blog at http://www.barryschwartz.org/.