Presenter

New Amber Hurdle 1

Amber Erickson-Hurdle

Amber Hurdle Consulting

Founder & CEO

Amber Erickson-Hurdle has built a career helping leaders become impossible to ignore.

A globally recognized reputation strategist and the #2 branding thought leader in the world (Global Gurus), Amber works with founders, executives, and hospitality leaders who know their next level of growth requires more than better marketing. It requires becoming the kind of leader, company, and brand people instinctively trust, remember, and choose.

Known for her signature Velvet Machete® approach, Amber blends neuroscience, psychology, business strategy, and AI to help organizations create meaningful experiences that attract customers, talent, investors, media attention, and opportunities that move the business forward. She has advised a wide range of clients over the years, from global hospitality brands and high-growth companies to celebrities, athletes, and industry innovators, influencing billions of dollars in enterprise value along the way.

DARM Video Archives

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2023 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2023 Data and Revenue Management Conference, December 4-5

2022 DARM

2022 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2022 Data and Revenue Management Conference, August 17-18

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2021 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2021 Data and Revenue Management Conference, August 17-18

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2020 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2020 Data and Revenue Management Conference, September 15-17

2019 data and revenue management conference

2019 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2020 Data and Revenue Management Conference