Alex Husner

But I’m a big believer in following the signs, and earlier this year I decided to lean into something I’ve been told I needed to do for a long time…

Well…now is the time and I could not be more excited to announce this new journey!

For my recent connections, or those who only know me through Alex & Annie: The Real Women of Vacation Rentals, please allow me to re-introduce myself.

I’ve lived and breathed vacation rental marketing for over 14 years.

In my time as CMO at Condo-World, I had the honor of building and growing a world-class marketing and technology team that generated 95% of our bookings through our own direct efforts. The company grew from 150 to 500 condos under management during this time, and we built CondoWorld.com into an OTA for the entire Myrtle Beach area, booking reservations not only for our managed properties but for another 5,000 partner properties. We challenged the status quo and did things our competition probably thought was crazy. We built the company into a powerhouse brand that continues to be a leader in the highly competitive North Myrtle Beach market.

The experience I gained during those years was invaluable. There was absolutely nothing cookie-cutter about our marketing or business growth strategies.

In this new journey as Directly Alex, I’ll be working directly with ambitious vacation rental companies that want to build or enhance their direct booking marketing flywheel and gain market share, by tapping into the strategies and connections I’ve built over the years that drive sales overnight, and brand over time.